Product Marketer

This is a remote position.

Summary:

Are you a results-driven professional with a full-cycle mindset and a passion for B2B SaaS product marketing? Weibermacht Consulting's client, a leading internet tech company in higher education, is seeking a talented Product Marketer to join their dynamic team. In this role, you will have the opportunity to take ownership of end-to-end marketing initiatives, showcase your exceptional writing skills, and significantly impact the company's success.

Primary Responsibilities:

• Take charge of developing marketing and sales enablement materials, from ideation to publication, to support the sales and customer success teams.
  
• Craft compelling content, including case studies, demonstrating the value and impact of the company's B2B SaaS product offerings.
  
• Develop messaging, positioning, and value propositions that resonate with target audiences and ensure consistent product-related messaging across the organization.
  
• Be the voice of the customer in messaging by actively engaging with customers, listening to sales calls, and participating in customer check-in meetings.
  
• Collaborate closely with the product team to understand the product's full functionality, integrations, and add-ons, as well as the product roadmap and GTM launch schedule.
  
• Establish a bi-directional feedback loop between the product and marketing teams, acting as the marketing team's subject matter expert on product functionality and messaging.
  
• Drive alignment between marketing, product, sales, and customer success teams to ensure effective product messaging and positioning.
  
• Product manage the marketing and enablement activities for new product releases, both internally and externally.
  
• Secondary Responsibilities:
  

Play a role in developing programs that identify and capture brand evangelists to support word-of-mouth and referrals.

Requirements

Required Skills, Background & Experiences:

• A self-starter with a full-cycle mindset, able to take initiative and drive products from conception to execution.
  
• A great writer with proven experience crafting engaging and impactful content, particularly case studies.
  
• Comfortable and understand the intricacies of product marketing in this space.
  
• Ability to distill complex ideas and value propositions into clear and compelling assets, messages, and talking points.
  
• Strong interpersonal communication skills, collaborating effectively with cross-functional teams.
  
• A strong advocate for self, willing to ask questions, seek clarifications and take ownership of products.
  
• Proven track record of executing marketing initiatives, hitting KPIs, and driving results.
  
• Excellent product management skills, detail-oriented, and able to effectively manage multiple products and meet deadlines.
  
• A deep empathy for customers and their challenges and opportunities in the industry.
  

We want to hear from you if you are a motivated, self-directed professional who thrives on taking ownership and initiating impactful marketing initiatives. Join our client's team and be a driving force in the growth and success of their B2B SaaS product marketing efforts. Apply now to leverage your exceptional writing skills and make a lasting impact in the industry.

Benefits

The Company has a comprehensive employee benefits program.

For more information and to apply, please visit

Staffing Firm Information

Weibermacht is a servant leadership and people-first staffing and consulting search firm. We provide various services (permanent, contract, temporary, RPO, HRM outsourcing, executive search, and custom solutions) to numerous sectors in the marketplace, including startups, SMEs, and multinational corporations in the US and abroad.Our approach is hands-on and collaborative, from the first point of contact to negotiating a final offer and beyond. We commit to every search wholeheartedly. We work asONE TEAMwith our partners, employees, and candidates to pursue the same goal.