Content Marketer

Does the below sound like you?

ReshaMandi is looking for an experienced, passionate, and creative Content Marketer. Do you consider content to be the most important part of digital marketing? Do you believe content is the key to conversion? Join us! We would love to see your skills being utilised to ensure the content marketing strategy at ReshaMandi is strong, and robust and generates leads.

Responsibilities will include:

• Creating the content calendar for specific verticals after discussions with business teams, keeping lead generation and app downloads as the goal
  

• Work with the organic and paid SEO team to strategize the content requirement
  

• Define the lead funnel
  

• Create lead generation-specific content in close collaboration with the content writers
  

• Implement tactics and processes to ensure content is available at all stages of the lead-generation process
  

• Use appropriate technology to measure, target and convert leads
  

• Use all available resources, including and not limited to website, app, offline activation channels and paid processes to ensure there is a constant flow of leads
  

• Keep a close watch on conversion ratio, benchmark and improve
  

Requirements

Core skill sets ideally include, but are also not limited to

• 5-10 years of experience
  

• Has executed content marketing strategies and helped in building the content marketing process
  

• Has helped in bringing in revenue to the company through content marketing
  

Preferences:

• Should have prior experience with service/trade-based companies, preferably in the fabric, garment and textile industry
  

• Flexible on timings and travel
  

• Long-term planning and strategy should be a core strength
  

• Knowledge of South Indian languages is an added advantage