Regional Marketing Lead (Europe) (International Leads Team)

Job description

Hi there!

We are Semrush, a global IT company developing our own product a platform for digital marketers.

And this is our Regional Marketing Lead (Europe) role for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role

We are looking for an experienced marketing expert with deep knowledge of the Europe market to join Semrush as its Europe Marketing Lead. This is a new role reporting directly to the Head of International Brand.

You will be responsible for growing the Semrush brand and revenue across Europe markets. As a newly created role, it is a great opportunity for you to shape it, but below are some of the main responsibilities we see as elementary:

• Develop our marketing strategy across our core Europe markets (Benelux, DACH, Middle East and Nordic Region as top priorities).
• Allocate budget and resources to the most efficient channels for each market.
• Activate regional marketing campaigns.
• Monitor each market s performance for core KPIs (i.e., traffic, registrations, payments, etc.).
• Collaborate with internal stakeholders and teams on building and optimizing market and channel campaigns.
• Grow the Semrush brand across less-developed Europe markets.
• Represent Semrush in Europe (i.e., speaking at local events, being an authoritative voice, etc.).
• Grow and engage the Semrush community in Europe markets (i.e., on social media, influencers, etc.).
• Establish monthly reporting on activities and outcomes (i.e., project/campaign plan updates; activities & KPI performance reports, etc.).

Requirements

Who we are looking for

We think that these types of experience and competencies will help our future colleague to join the team.

• A minimum of five years of experience in a similar role.
• Native or fluent speaker of at least one of the EMEA market languages.
• Extensive experience in launching campaigns across the EMEA markets.
• Demonstrable expertise in most main online marketing channels (Paid, Organic, Social Media, etc.).
• Deep understanding of the EMEA landscape (marketing, commerce).
• Excellent communicator (i.e., great at networking, able to present plans and proposals to internal stakeholders to get buy-in).
• Great project management skills demonstrated ability to create, plan, and execute projects from start to finish and deliver measurable results.
• Strategic thinking.
• Goal-oriented.
• Proficient in English.
• Experience managing external vendors and marketing agencies.

A bit about the team

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.

International Brand is responsible for growing Semrush s visibility around the world and for building meaningful relations in each market (excluding the English-speaking markets).

We have ambitious goals for growth, and we are constantly exploring new ways and channels to grow the Semrush brand worldwide.

This is one of the most diverse teams within Semrush we consider this one of our top strengths!

We will try to create all the right conditions for you to work and rest comfortably

• This offer stands for the remote work format. Digital nomadism, #wfh call it what you like ;)
• Flexible working day start.
• Health insurance coverage.
• Annual leave as per the employment legislation of the country of stay (employment).
• Training, courses, conferences.
• Language courses.
• Gifts for employees.

Finally, a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 13 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.