Social Media Manager

Job Description

• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content
• Manage all social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, Google+, Youtube…etc.)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Monitor SEO and web traffic metrics
• Collaborate with other teams to ensure brand consistency
• Oversee social media accounts design
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications

Job Requirements

• Knowledge of online marketing and a good understanding of major marketing channels
• Proven working experience in social media marketing or as a digital media specialist
• Excellent communication skills
• Team player
• Good understanding of social media KPIs
• Social Media Strategists using social media for brand awareness and impressions
• Understanding of SEO and web traffic metrics
• Very good in English.
• Excellent writing skills
• Creative
• Experience with visual communication principles