Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content
Manage all social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, Google+, Youtube…etc.)
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Monitor SEO and web traffic metrics
Collaborate with other teams to ensure brand consistency
Oversee social media accounts design
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools, and applications
Job Requirements
Knowledge of online marketing and a good understanding of major marketing channels
Proven working experience in social media marketing or as a digital media specialist
Excellent communication skills
Team player
Good understanding of social media KPIs
Social Media Strategists using social media for brand awareness and impressions
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