Freelance - Social Media Consultant (MoHP/FP Sector & NPC)

Tasks and duties:

• Conducting market research and analyzing demographics, media usage, psychographic and buying patterns to define target audience and campaign requirements.
• Developing advertising strategies and campaigns with social media team to most effectively reach the desired audience.
• Sourcing and presenting audience data.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns.
• Ensuring the most effective deal structures.
• Managing budgets and monitoring campaigns costs and ROI metrics
• Tracking and presenting data such as views, clicks-through rates, engagements, and customer conversion rates.
• Monitoring audience and media trends, practices, and new technologies.
• Access to the ad account to check the live media spending is a must

Job Requirements

• Bachelor’sdegreeinmasscommunication,mediaorrelated field
• 5+yearsofexperiencein workingin digitalmediafield.
• Previousexperienceinpresenting,moderatingandreportingonpublicsessions.
• StrongwrittenandverbalcommunicationskillsinbothArabic&English language.
• Abilitytodevelop professionalmaterialsinbothArabic&English language.
• Abilitytomoderate andfacilitateworkshops&meetings.
• Demonstrablesocialnetworkingexperienceandsocial analyticstoolsknowledge.
• PreviousexperiencewithMinistryofHealth andPopulationis an asset..