Driving the assigned brand portfolio’s sales and profits in line with the company’s targets and strategies.
Building total look products range that are appropriate for set brand profile and targeted customers.
Analyzing brand’s sales and developing instant commercial understanding and good knowledge of clients’ requirements by means of customer trend, and market research, and feeding it up with the designers and concerned departments.
Constructing category and option based Range Plans, with appropriate price architecture and correct balance between key and basic fashion style
Constructing” from numerous sources (in-house design, suppliers’ samples, web etc.) the styles that will make an up to date collection to meet customer expectations and achieve sales and profitability targets.
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