Creative & Catalogue Specialist - Service Office

Job description

• Stimulating home furnishing interest & driving engagement within the social media channels
• To be responsible in developing and executing social media plans that establishes IKEA as the leader in life at home and achieve brand objectives across all channels.
• Ability to create impactful, targeted creative and communication that resonate with the audience. Experience in Photoshop, Illustrator or InDesign.
• Establishes and implements design and format standards and processes to produce consistent and high-quality communication in house and for adaptation from IKEA and agency materials.
• Part of the designing team to create or adapt any communications required to secure the communication objectives, based on the communication brief in coordination with the communication manager.
• Contribute to production and produce quality in house communications materials and media used for advertising, digital, social and web communications to deliver clearly and effectively the communication plan messages defined by the communication manager.
• Responsible for the creation and or adaptation of all in house communication and marketing materials including print, digital, social, video, collateral.
• Responsible for entire design - concept, creation and production, securing optimization of time and resources of any in house communication.
• Driving traffic to all IKEA touch points (Stores & Online) by attracting new visitors to visit more often, and throughout their life stages

• Lead in developing and executing the brand’s social media strategy and planning the yearly calendar to fulfill brand objectives and business priorities.

• Closely coordinating with cross functional teams (Agencies, Creative, E-Commerce & Insights) to share & inspire home furnishing knowledge to the communities and enrich their interest.

• Strengthening the positive sentiment, brand affinity, engagement, interactions, traffic, conversion and reach along with organically growing the fan-base.

• Briefing social media agency across all planned activities that goes in line with the commercial calendar and managing the quality of content to ensure it fulfils IKEA’s brand tone of voice; in-addition to campaign paid media briefings and optimization.

• Liaising with Global team & Customer Relations team to implement suitable solutions & content forcustomers.

• Implementing new and latest social media tools, features and enhancements that enable efficient and effective impact across all platforms.

• Lead the competence development and engagement of social media within the organization through increasing the knowledge and understanding on the role of social media and providing regular updates to the business.

• Streamline media spend on social channels & maintaining positive ROI across platforms

• Assist in developing commercial activities with social engagement in mind

• Develop reports showcasing channel performance for better understanding and optimization

Qualification

• Bachelor’s degree in marketing or other communication discipline Preferred

• Knowledge of IKEA Concept and IKEA Brand, including IKEA Brand values, copy and visual identity, and tone of voice.

• Retail and/or home furnishing experience

• Social Media Management in agency or brand

• Experience of customer–centric businesses

• Knowledge of the effective use of digital marketing

• 5 years’ experience in a similiar role.

• Broad knowledge of communication and creative concept evaluation/judgment and feedback.
• Knowledge in relevant software.