Digital Marketing Specialist

Job Description

• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Identify target audiences and plan media campaigns
• Create and manage the paid ads.
• Working on media buying.
• Optimize plans and budgets according to the best media mix
• Communicating with social media followers, including responding to queries in a timely manner.
• Create and implement social media marketing plan and editorial calendar
• Create a monthly social media performance report.
• Monitor costs and return on investment (ROI)
• Moderate user-generated content and messages appropriately, based on company and community policies
• Ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Job Requirements

• 2-3 years of experience in the field of advertising is preferable.
• Proven experience in content creation, moderation and media buying
• Excellent listening, negotiation and persuasion abilities
• Fluency in English
• Knowledge of online marketing and good understanding of major marketing channels
• Excellent written and verbal communication skills.
• Workingconditions: 10 AM to 6 PM / Friday and Saturday are off
• Work Location: New Cairo, Industrial Zone.