Performance Marketing Manager

Job Description:

• Planning, implementing, and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
• Design, build and maintain our social media presence
• Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Instrument conversion points and optimizes user funnels
• Collaborate with advertisers and publishers ( Affiliates )
• Mastering lead generation and sales conversion
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
• Analyze web traffic metrics and suggest solutions to boost web presence
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
• Prepare accurate reports on digital marketing campaign’s overall performance.
• Work with the web development team to optimize copy for search engine optimization.
• Perform ongoing keyword discovery, expansion, and optimization.
• Identifies the right influencers to partner with based on campaign goals.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display, and search advertising.
• Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
• Monitor costs and return on investment (ROI)
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
• Instrument conversion points and optimizes user funnels
• Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
• Support the sales team to develop powerful digital strategies for pitching.
• Develop lead generation strategies to effectively incubate, qualify, and convert leads.
• Know how to make a sales funnel and automation of it

Job Requirements

• Proven work experience as a Digital marketing strategist or Performance marketing manager
• Ex experience in affiliate marketing is a plus
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Experience writing articles on marketing
• Mastering lead generation and sales conversion
• Hands-on experience with online marketing tools and practices
• Strong analytical and project management skills
• Proven ability to translate performance data into actionable insights using quantitative analysis
• Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
• Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
• Excellent communication and negotiation skills
• Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
• Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
• Has a wide and proven knowledge of the Affiliate Marketing
• Understanding of SEO and web traffic metrics
• Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
• Excellent communicator with the ability to sell and convince. You will manage all relationships with Advertisers and ensure we get the most efficient cost possible.
• Strong analytical skills and data-driven thinking
• Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking