MARKETING LEAD
Posted on :
06-09-2021
Employer Active
1 Vacancy
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Job Description
- Develop and codify core marketing practices, processes, and frameworks
- Design & execute marketing campaigns (incl. identify target audience, set up digital campaign parameters, programs)
- Define campaign budgets and set measurable marketing KPIs, track efficiency and ROI on marketing activities (utilize pixel, etc.)
- Coordinate with stakeholders & partners to build and execute marketing programs (e.g., competitions, live events, etc.)
- Lead marketing assets (video ads, animations, etc.) creation by supporting scripting, production, and
- Set up, optimize, and launch digital advertisements across all social media platforms
- Monitor social media platforms and adapt advertisement parameters based on competitive landscape shifts
- Analyze communication with users and stakeholders and set improved communication guidelines to increase engagement
- Launch physical marketing campaigns (e.g., billboards, live physical events, etc.)
- Coordinate with the Analytics team to define and update event mapping across the platform to synchronize with marketing campaigns
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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