Paid Ads Specialist

Job Description

• Measure and report performance of all digital marketing campaigns, and assess against goals
  (CAC, ROI, and KPIs)
• Plan, execute and measure experiments and conversion tests
• Measuring and reporting on the performance of all digital marketing campaigns
• Working closely with the technology and product teams to identify, optimize and track different
  conversion funnels and events across multiple channels and customer touchpoints.
• Identify trends and insights, and optimize spend and performance based on the insights

Job Requirements

• Proven working experience in digital marketing.
• Highly creative with experience in identifying target audiences and creating digital campaigns
  that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
• Experience in setting up and optimizing Google Adwords, Apple Search Ads, and Facebook
  Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.