Job Description
Immediately Hiring (Digital Marketing Manager)
Job Description:
- Planning, implementing, and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Design, build and maintain our social media presence
- Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Instrument conversion points and optimizes user funnels
- Collaborate with advertisers and publishers ( Affiliates )
- Mastering lead generation and sales conversion
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
- Prepare accurate reports on digital marketing campaign’s overall performance.
- Work with the web development team to optimize copy for search engine optimization.
- Perform ongoing keyword discovery, expansion, and optimization.
- Identifies the right influencers to partner with based on campaign goals.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display, and search advertising.
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
- Monitor costs and return on investment (ROI)
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Instrument conversion points and optimizes user funnels
- Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
- Support the sales team to develop powerful digital strategies for pitching.
- Develop lead generation strategies to effectively incubate, qualify, and convert leads.
- Know how to make a sales funnel and automation of it