Testing and Optimisation Manager
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Job Description
Job Purpose:
Responsible improving the sites' visitors experiences and for driving conversion through A/B and multi-variant testing of content, features and functionality on qataraiways.com and other digital touchpoints. Support multiple teams across the department with test idea generation, design, development, and analysis.
Operational Accountabilities:
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Develop and manage a roadmap for testing digital products, messaging, and functionalities on qatarairways.com and the mobile app, in line with key business objectives.
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Set standards and processes for experimentation on the web and mobile apps.
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Understand the triggers and value-driving behaviors to move customers through the engagement funnel.
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Create personalized journeys for targeted segments, ensuring touchpoints are as relevant as possible.
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Leverage site and audience data to draw insights, develop hypotheses and proactively recommend testing opportunities.
Employment Type
Full Time
Department / Functional Area
Fresh Graduates / Management Trainee / Intern / No Experience
