Design, maintain and implement a global social media strategy that is aligned with the company's strategy as a whole and the comms strategy in specific.
Set an example for MP social media content creation by reflecting central brand guidelines in social media content on Careem’s central pages.
Set global OKRs for Social Media across all channels and areas (incl. Mountain Peaks) and report frequently.
Develop Playbooks for global campaigns, product launches, global initiatives, and any other centrally-led comms activity.
Closely collaborate with brand, internal comms, creative, community management and product teams in order to receive and distribute relevant information; act as a monitor of brand guidelines and flag any errors.
Ensure the security of all social channels, including Mountain Peaks.
Lead on Social for any global communications campaign (Strategy, Content, Reporting)
Develop creative campaigns for global channels.
Develop social influencer networks in Mountain Peaks and Basecamp.
Present global guidelines and strategies to Mountain Peak Marketing and Social teams, once every quarter. Support adaptation to local needs.
Ensure setting and achievement of local as well as global OKRs.
Support synergies across-market borders and sharing best practices.
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