Analyst Customer Data
Analyst Customer Data
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Job Description
Overview
Our Data and Analytics function is the heartbeat of our business representing the customer across all corners of the Screwfix organisation. As an Analyst (Customer Data) youll be responsible for analysing customer data to provide actionable insights that improve decisionmaking to enhance our commercial performance. Your analysis will support our business teams in understanding commercial performance through the customer lens enabling them to develop initiatives and strategies that align with customer behaviour and preferences. Your work stack will lean towards reflective/descriptive analytics and supporting decisionmaking for our short to midterm priorities.
If you love the idea of using data to help Screwfix make better decisions youll thrive in this role! Youll work primarily on our short to midterm questions using different analytic techniques to drive to the answer. Whether youre reviewing the effectiveness of our marketing campaigns our product and category performance or our customer use of channels and propositions youll always be making recommendations about whats working and where we can improve. To be successful youll have prior experience in a data analyst role with strong SQL skills. Youll also need a curious and commercial mindset and enjoy working with a range of stakeholders.
The types of questions youll be looking to answer include:
- How do different customer segments respond to our marketing efforts
- Can we see any emerging trends in customer behaviour that we need to take action on
- Which campaigns or propositions are performing well and which need improvement
- How do our different customer segments make use of the different sales channels available to them and how can we apply this knowledge
We believe that a hybrid flexible working approach offers you and your colleagues the best of both worlds. Facetoface collaboration is an integral part of our warm friendly culture so youll work from our head office three days a week working flexibly around our core working hours of 10am3pm. Beyond that how when and where you work is up to you. With a subsidised canteen free parking and a comfortable relaxed environment weve worked hard to build an office youll want to work in. We also know that when it comes to school pickups and home deliveries its nice to have the flexibility to do both.
Responsibilities
- Conduct analysis into customer behaviour purchasing patterns and sales data to identify trends opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance.
- Translate complex data into an understandable and actionable format through engaging reports and dashboards that communicate key findings and recommendations to stakeholders.
- Delivering data experimentation to optimise how we target and segment consumers for targeted offers and promotions
- Interrogate large volumes of data from a range of sources (online customer verbatims transactional etc) to use for modelling
- Build predictive models to support business decision making
- Build prescriptive tools (automated decisioning) with measurable commercial value especially improving our marketing ROI
- Manage a portfolio of analytics work prioritising as required to deliver effectively.
- Collaborate with crossfunctional teams to align customer insights with business objectives and to drive customercentric strategies and decisions.
- Create strong relationships with key stakeholders in the business for example our CRM Commercial and Marketing teams.
- Stay updated with the latest analytical tools and methodologies to enhance the quality of insights.
- Continuously improve our ways of working and approaches to analytics ensuring that we are efficient and effective.
Qualifications
- Experience in customer data/analytics ideally within the retail industry. Educational background in and/or experience of data science/machine learning techniques is desirable.
- Strong expertise in data analysis and use of Excel.
- Experience in data visualisation and storytelling able to communicate in a straightforward and visually engaging manner creating a compelling narrative.
- Experience of analytical tools such as SQL Python R.
- Experience of data visualisation platforms (e.g. Tableau or Power BI).
- Excellent communication and presentation skills particularly in writing.
Whats in it for me
You do your best when you feel your best so weve chosen benefits that truly matter and support your wellbeing.
Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen as well as a warm inviting place for you to eat. So whether you prefer a packed lunch or an easy life we cater to all.
Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not therell always be a free spot for you and your car.
Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. Weve put everything we think you should know on our dedicated intranet page ready for when you need it. Find out more on our website.
Other benefits:
- AwardWinning Pension Scheme
- 20 Discounts at Screwfix & B&Q plus discounts at other HighStreet Retailers
- AwardWinning Apprenticeship Schemes
- MyGym discounts
- CycletoWork Scheme
- Enhanced Family leave
- Retail Trust counselling services
- Life cover
Sustainability at Screwfix
Were committed to building a better future for our community and our planet. Thats why were doing everything we can in six key areas: eliminating carbon emissions reducing and recycling waste sourcing responsibly keeping products in use for longer selling more sustainable products and providing sustainable packaging. Were on a mission to put sustainability at the forefront of everything we do. Join us.
Weve worked hard to create a culture of inclusivity and genuine community. Were a company built on teamwork and the best teams are ones in which everyone can share their view. Whatever your background however you identify youll be listened to encouraged and given the tools and training you need to get ahead. Youll always know where you are with us. Were open. Were fair. And we believe in opportunities for everyone.
We believe in equity for all. Please let us know at if you need any additional support or adjustments when it comes to your application.
Required Experience:
IC
Employment Type
Full-Time
