About the Company
Our client is a leading international company specializing in telecommunications solutions across the USA and Canada. With over 30 years of experience they provide highquality telecommunication products to businesses of all sizes from small offices to large enterprises.
Their commitment to innovation efficiency and exceptional customer service enables them to deliver tailored solutions that enhance business communication. As a growing organization they prioritize a dynamic and resultsdriven work culture that encourages professional development and autonomy.
About the Job
Position: Google Ads Specialist
Location: 100 Remote
Schedule: Monday to Friday 8:00 AM 6:00 PM EST
Department: Digital Marketing
Our client is seeking a skilled Google Ads Specialist to develop and manage highperformance Google Ads campaigns that drive relevant web traffic. The ideal candidate will be a strategic thinker with a proven track record in digital marketing capable of optimizing advertising budgets and achieving strong ROI. This role involves handson and a leadership aspect overseeing crossfunctional teams to improve overall marketing strategies.
Key Responsibilities:
- Develop execute and manage comprehensive Google Ads campaigns (Search Shopping Performance Max).
- Strategically allocate and oversee a monthly advertising budget to maximize ROI.
- Conduct keyword research selection and optimization for costeffective bidding strategies.
- Design and implement targeted ad group structures and audience segmentation to boost ad performance.
- Craft compelling ad copy and creative content aligned with the company s brand voice.
- Utilize and optimize ad extensions (sitelinks callouts structured snippets).
- Monitor and analyze campaign performance using Google Analytics and other relevant tools.
- Generate detailed performance reports and provide datadriven insights for continuous improvement.
- Stay updated on the latest Google Ads trends and best practices to refine strategies.
Requirements
Required Skills & Qualifications:
Proven experience managing successful Google Ads campaigns driving profitable traffic and achieving KPIs.
Strong understanding of PPC CPC CPA and ROAS metrics.
Proficiency in keyword research tools Google Analytics and performance tracking tools.
Strong analytical skills with the ability to interpret data and optimize marketing strategies.
Excellent communication and organizational skills.
Advanced fluent or bilingual English (Required).
Preferred Qualifications:
Google Ads certification.
Bachelors degree in Marketing Business or a related field.
Experience with A/B and multivariate testing to refine ad effectiveness.
Benefits
Salary Work Conditions & Contract Terms
- Competitive compensation package (details will be discussed during the hiring process).
- Medical insurance coverage in your country.
- 100 remote work structure with flexible and autonomous work conditions.
- Career growth opportunities within an established and growing international company.
Required Skills & Qualifications: Proven experience managing successful Google Ads campaigns, driving profitable traffic and achieving KPIs. Strong understanding of PPC, CPC, CPA, and ROAS metrics. Proficiency in keyword research tools, Google Analytics, and performance tracking tools. Strong analytical skills with the ability to interpret data and optimize marketing strategies. Excellent communication and organizational skills. Advanced, fluent, or bilingual English (Required). Preferred Qualifications: Google Ads certification. Bachelor's degree in Marketing, Business, or a related field. Experience with A/B and multivariate testing to refine ad effectiveness.