Senior Manager Marketing Communications

The Senior Manager Marketing and Communications is a pivotal role within CAWSTs Strategy and Market Development Team leading the marketing function in reaching the organizational goal of 100 million people with clean water sanitation hygiene and safe storage solutions by 2030.  We aim to do this by growing our clients training partners donors and institutional funders.  

This role oversees a broad portfolio that encompasses strategic marketing communications strategic planning public relations event planning social media management and digital advertising.  Internal clients include the global services team fundraising/donor team and institutional partnership team.  

• Marketing: This role provides strategic insight alongside creative tactical and implementation for marketing plans campaigns and projects. The incumbent will ensure that evaluation analysis and learning are part of every project as a core component to foster continuous improvement. An indepth understanding of digital marketing platforms and analytical tools will be essential for success.  Experience with real time marketing and AI are big assets.  The main purpose is to engage CAWSTs key audiences boost CAWSTs brand awareness support fundraising and deliver against our core strategic directions as well as against specific goals objectives and revenue targets.

• Communications: This role is responsible for developing communications plans and creating key messages and content in alignment with CAWSTs goals and objectives. This will include content creation and supervision of stories about our clients successes and challenges and peer review of blog posts social media posts video scripts and website content emails print collateral and more. Translating complex concepts into concise and effective messaging is a key component of this role. Compelling storytelling techniques are essential for sharing CAWSTs impact and increasing our base of clients funders and donors.

• Leadership: Lead a team with responsibility for marketing and communications cutting across organizational business objectives.  Demonstrate CAWSTs values in the way you conduct yourself with Sr. leaders colleagues and partners across the organization.  Ensure team compliance with CAWST policies and procedures and develop staff through projects coaching and professional development opportunities.  

If you are someone who thrives in a diverse and fast paced environment can adeptly handle multiple priorities with sound judgement and professional integrity and wants to be surrounded by passionate and motivated individuals we would love to meet you!

Please note: There is a small amount of travel anticipated for this position.

Specific Areas of Responsibility

• Support the 2030 Capital Campaign with strategic marketing and communications plans aimed at connecting the CAWSTs mission and vision to our current and potential future donors. 

• Develop and execute on strategic marketing and communications plans aimed at accelerating CAWSTs impact and reaching our goals.  

• Lead the Marketing team and build organizational capacity in marketing communications branding digital social website creative public relations donor support advertising and special events.  

• Write and edit clear compelling copy for all marketing and communications materials including social media websites digital ads blogs brochures video scripts email marketing annual report and more.

• Connect with global partners to gather and tell stories with a focus on ethical storytelling.  Write compelling stories that convey CAWSTs work and impact for use in marketing campaigns and donor initiatives 

• Lead all brand partnership work for the organization 

• Support eventsbased marketing opportunities (such as donor events and speaking engagements) through the coordination of logistics and development of briefs pitches speech writing and more.

• Develop liaise with and manage relationships with a base of volunteers and contractors such as public relations writers marketers graphic designers videographers and photographers.

• Prepare briefing notes on WASH sector individuals and organizations by researching and synthesizing background for meetings conferences presentations and events.

• Coach staff and volunteers on CAWSTs key messages.

Qualifications :

What You Bring

• 10 years of experience leading complex projects in marketing and communications.

• Experience as a manager or a team leader with a track record of building successful teams.

• An undergraduate or postgraduate degree in marketing communications public engagement or related field.

• A passion for communication and cross functional collaboration a must.

• Demonstrated excellence in creating and executing effective marketing plans and programs leveraging market research data and developing tactics aimed at various target audiences.

• Experience in marketingfocused writing/editing creative thinking and production of marketing collateral and publications (print and digital).

• Strong understanding of todays news and media landscape with the ability to think through how best to pitch stories to shrinking newsrooms.

• Experience with fundraising cultivating and stewarding donors.

• Proven ability to write compelling stories.

• Experience in collaborating with subject matter experts and developing marketing strategies and communications to meet project goals and objectives.

• Ability to take initiative and work independently to carry projects through to completion.

• Exposure to and experience with the creative process and project management challenges.

• Strong ability to work under pressure with competing deadlines and handle multiple priorities.

• Demonstrated ability to enhance business processes with crossfunctional teams.

Preferred Qualifications 

• Fluency in French and/or Spanish.

• Experience in marketing and communications targeting international agencies and funders.

• Experience in marketing and communications targeting Canadian donors and funders.

• Experience in the of Capital Campaigns.

• Experience in science/technical communications.

• Experience in digital storytelling.

• Experience in or understanding of international development.

• Experience in developing relationships in crosslingual and/or crosscultural circumstances.

•  Understanding of ethical storytelling principals and experience with vulnerable populations.

• Experience with digital optimization real time marketing and AI.  

Additional Information :

Work Environment

• Hybrid work environment: Inoffice (Monday Wednesday) & Remote (Thursday Friday when possible) with flexibility for inperson meetings and events.
• Opportunity to work with a dynamic team dedicated to solving the global water crisis.

Benefits of working at CAWST:

• A meaningful role making a difference every day for people living without basic water and sanitation.
• A workplace culture where collaboration and innovation are fostered.
• Rich onthejob experiences and professional development opportunities.
• Strong promotion of worklife balance and flexible work environment.

When applying please include:

• A cover letter that gives an overview of your experience as it applies to this role and explains why you are excited about joining our team.

• Your resume.

CAWST values equitable opportunities sustainable solutions and collaborative and inclusive processes. CAWST recognizes and accepts differences in cultural religious and political processes and welcomes applications from all suitably qualified persons regardless of their race sex disability religion/belief sexual orientation or age.

Remote Work :

No

Employment Type :

Fulltime