B2B Marketing Specialist Demand Generation
B2B Marketing Specialist Demand Generation
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1 Vacancy
Job Description
The Marketing Specialist is responsible for supporting our efforts to grow audience and revenue across our various Business to Business programs and initiatives while also working across all customer segments (B2B B2C and R&D) to ensure cohesive marketing strategies. Our ideal candidate is independent quick on their feet and has the ability to juggle several projects without losing sight of longterm goals. Excellent communication skills are a must along with attention to detail the ability to work as part of a team and a passion for marketing.
As a marketing specialist you will be responsible for supporting initiatives that tell the story of our products services and benefits contribute to our overall content marketing and engagement initiatives and play a critical role in driving product sales. You will work with several crossfunctional teams to ensure seamless integration aligned messaging and coordinated . This position will support marketing for our preexisting products as well as the launch and nurturing of new ones.
This position offers a lot of opportunities to innovate and create as part of a growing marketing team at the center of organizationwide transformation.
PRINCIPAL ACCOUNTABILITIES
- Develop implement and support marketing plans and programs to achieve revenue objectives and drive demand for products. Plans will include email marketing direct mail marketing SEM digital advertising print advertising collateral sales support content marketing webinars social media trade show exhibition and public relations.
- Write format and manage fulfillment of email campaigns including distribution tool and analytics (monitoring click through rates etc..
- Develop marketing collateral from copywriting to production through fulfillment.
- Write and manage updates for websites.
- Execute digital audience development campaigns that build awareness drive traffic and create overall business value to support the growth of ASMEs database.
- Manage promotion and of content assets that are part of the audience development strategy including but not limited to webinars white papers infographics and case studies.
- Work with the social media team to scale growth across all social platforms with a focus on strategy to increase our audience of targeted engaged followers.
- Work crossfunctionally with other teams (marketing content web product program among others) to identify opportunities for new content and align campaigns with other business goals.
Qualifications :
- 35 years work experience preferably in an agency environment
- Bachelors degree in marketing or relevant field preferred
- The ideal candidate should be wellversed in HubSpot. This includes expertise in email marketing setting up nurture streams and automations and understanding workflows.
- Working knowledge of the general marketing process research planning promotion and evaluation
- Excellent written and verbal communication skills
- Experience with enterprise level marketing automation platforms CRM systems webinar platforms ESPs and content management systems
- This role will join the Demand Gen team and work across all customer segments (B2C B2B and R&D). While B2B marketing experience is not a requirement the ideal candidate should be adaptable and capable of executing marketing strategies for diverse audiences.
- Handson experience working on paid digital campaigns working with vendors sponsors and/or collaborators
- Knowledge of SEO/SEM and Google Analytics
- Selfmotivated with strong project management skills and the ability to effectively manage time
- Ability to stay organized meet deadlines balance priorities and work well under pressure
- Exceptional understanding and adherence to business processes
- Desire to explore and proactively surface new distribution channels and products
- Strong interpersonal skills and ease working within teams remotely or onsite
Additional Information :
This role is not eligible for immigration sponsorship.
The starting pay range for this role is $43/ph $48/ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience skills certifications training and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial wellbeing of our team and their families. You can look forward to a range of benefits including medical dental vision 401K PTO commuter benefits spending accounts life insurance disability coverage and EAPs.
A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to have equality in the workplace within our team and as an extension of our clients team.
This is not the work of the moment and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing selection and retention of the talent we hire and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.
#LIMD1
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
