Senior Marketing Manager

The Marketing Manager / Senior Marketing Manager is a performancedriven strategic thinking leader who plays a pivotal role in championing the customer (ie. students) to steer strategy and performance across the Asian business. By spearheading the development implementation and continuous refinement of customercentric marketing strategies for our university partners product portfolio and online brand the successful candidate is responsible for driving commercial success encompassing partner and business targets.

Success Metrics include: 

• People: Positive engagement score (relative to APAC benchmark and/or evidence of growth surveytosurvey)
• Performance: Achieving start and retention targets funnel conversion rate targets and revenue targets for Asia partners. Overseeing outcome of lead acquisition cost efficiency & conversions.
• Customer: Positive uplift in customer leading indicator and funnel progression metrics (ie. perception/engagement metrics contact rate) and evidence of contributing to positive partner engagement (ie. partner NPS partner feedback)

Key Accountabilities: 

• Strategic planning & : Cocreate and optimise marketing strategies and GTM plans in collaboration with all Keypath APAC teams and overseeing the endtoend delivery optimization and reporting of initiatives aimed at enhancing customer and performance outcomes (including integrated marketing campaigns and supporting sales training).  Seek and leverage all insights (customer competitor market and performance) to inform strategies in collaboration with the relevant teams.
• Customer experience: Ensure the marketing team is fully engaged and have visibility of the student journey for their partners. This means collaborating across functions to ensure the voice of the customer is at the centre of GTM strategy prioritisation and the creative of campaigns. Stay obsessed about the customer understand the competition and be able to design competitive value propositions.
• Performance obsessiveness: Act as the accountable leader to continually monitor product and portfolio performance actioning insights to meet relevant start and retention targets. Must champion unearthing actionable insights sharing learnings and driving aligned recommendations to action to drive performance.
• Direction and prioritisation: Setting strategic direction and prioritisation of marketing PPC SEO creative and content specialists. Identifying making tradeoff decisions and recommending innovative marketing opportunities to test learn and scale (i.e. new audiences bold new creative new channel diversification)
• Partnership marketing and strategic influence: Demonstrate ability to actively influencebuild trust and strengthen relationships with our partners through driving performance and bringing insights to the table that inspire strategic outcomes and partner engagement advocacy  and change.
• Knowledge acquisition: Deeply immerse yourself in Keypaths business strategy understanding OKRs product portfolios and levers for optimising outcomes and using this knowledge to guide resource allocation and investments for crossfunctional alignment.
• People leadership: Direct people leadership of a team of marketers cultivating a culture of curiosity innovation performancefocus and decision making. Set a compelling vision for the team inspiring marketing team members to work towards common strategic goals.  Nurture a testandlearn ethos for rapid iteration and scaling drawing inspiration from external sources to fuel creative and CX excellence.
• Budget management: Understand and manage portfolio marketing and operational budgets and making investment decisions to maximise ROI.  Recommend marketing investment decisions and commercial tradeoffs across the BU.
• Continuous improvement: Facilitate the sharing of best practices and driving efficiency and effectiveness within team and across business units through ongoing marketing operational process improvement campaign optimization technology utilization and training.

The successful candidate should embody the Keypath values of Collaboration Commitment Innovation and Lifelong Learning serving as a role model for others.

Qualifications :

Experience

• 7 years marketing experience including integrated marketing digital performance marketing and/or 11 marketing; with 3 years experience in team leadership/management.
• Effective leadership: Proven ability to lead coach and motivate highperforming teams.
• Strategic skills: Experience in developing and executing strategies and plans aligned with business goals and demonstrated strategic thinking and the ability to develop this skill in staff.
• Influencing: Skilled in working with and influencing crossfunctional teams and stakeholders.
• Budget management: Proficient in managing marketing budgets for optimal ROI.
• Commercial acumen: Ability to analyse data to inform commercial decisionmaking and recommendations.
• Relationship building: Experience in managing partner agency and stakeholder relationships.
• Adaptability and innovation: Openness to change and embracing innovation for competitive advantage.

Technical/Further Skills

• Strong analytical skills and experience in using data for reporting budgeting forecasting and delivering insights to drive improvement and innovation
• Handson experience with spreadsheets analytics tools SFMC and data visualisation tools eg PowerBI.

Additional Information :

Benefits and Rewards:

• Comprehensive online remote training.
• All the necessary equipment for success.
• Clear career progression pathways.
• Paid Mental Health days for your wellbeing.
• Toolkits for Digital Health and Mental Health support.

 Why Keypath

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #8 on 2023 the Best Places to Work Australia).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!

Remote Work :

No

Employment Type :

Fulltime