Job Description
* Develop and execute marketing campaigns across multiple channels including WhatsApp SMS Email Push Notifications etc. to drive customer engagement and acquisition
* Monitor and analyse campaign performance metrics to assess efficacy and ROI
* Conduct A/B testing to optimize campaign elements such as messaging timing and segmentation
* Collaborate with crossfunctional teams to ensure alignment of marketing strategies with business objectives
* Utilize data analytics tools to extract and analyse customer data derive actionable insights and inform marketing strategies
* Continuously track industry trends and best practices in digital marketing to drive innovation and optimization
* Work closely with creative and content teams to develop compelling marketing materials and messaging
* Provide regular reports and insights to stakeholders highlighting key findings and
recommendations for improvement.
* Proficiency in marketing automation tools and analytics platforms
* Strong analytical skills with the ability to interpret data and derive actionable insights
* Experience conducting A/B testing and optimizing campaign performance
* Excellent communication and interpersonal skills with the ability to collaborate effectively with diverse teams
* Creative thinker with a passion for innovation and continuous improvement
* Ability to thrive in a fastpaced environment and manage multiple projects simultaneously
* Knowledge of data analytics techniques and tools with the ability to extract and make sense of data.
Requirements:
* Bachelor s degree in Marketing Business Administration or a related field
* 68 years of experience in marketing or a similar role with a focus on digital marketing and campaign management
* Experience in digital marketing or data analytics
* Familiarity with customer segmentation techniques and targeting strategies
* Experience with customer relationship management (CRM) platforms.
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