Director Marketing Operations
Director Marketing Operations
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Job Description
Marketing at EcoVadis isnt about ads or campaignsits about making change happen. Its the art of telling a story that resonates so deeply it drives action. We solve real problems for our customers showing up with empathy clarity and value.
By leveraging data and insights we create connections that matteremotional intellectual and practical. Its not just about growth; its about igniting movements inspiring industries and making a difference. Marketing isnt the side act; its the stage the spotlight and the script. Its how we bring our purpose to life and leave a mark that matters.
As a leader in marketing analytics you will play a key role in transforming the marketing function into a data driven organization. In this new role you will:
- Orchestrate functional requirements for workflows within and between key systems in the Marketing tech stack Hubspot Salesforce Pardot Google analytics ZoomInfo Highspot Workato etc.
- Lead marketing campaign operations and provide functional requirements for new technology implementations supporting customer acquisition expansion and retention.
- Proactively ensure that everything in our MarTech stack is working as it should be owning and maintaining the functional side of technology (definition of processes requirements) foundation that delivers an exceptional experience for our customers and supports our marketing goals.
- Partner with Revops and Enterprise Architecture team on activities such as database hygiene and maintenance enrichment intent etc.
- Monitor lead routing accuracy key data points populating correctly and ensuring lead recipients are following the prescribed processes.
- Experience in advanced lead management including lead life cycle enrichment quality privacy marketability matching scoring and routing.
- Drive experimental design and analysis around new marketing signals incrementally testing and evaluating vendors to support inbound and outbound efforts
- Data Insights Reporting & Analysis
- Be an expert on our marketing data. You will understand the intricacies of our ad platforms website campaigns and the various programs we use and marry them together to produce a cohesive and actionable view into Marketing performance.
- Develop dashboards and reporting for website traffic paid channels digital performance and other Marketing investments.
- Experience building both executive level and operational reporting and dashboards in Salesforce data and campaign metrics in GA Hubspot and more to improve and optimize programs.
- Create reports and dashboards for Marketing programs and channels paid search paid social display webinars events content syndication etc. you will provide key trends and insights to the team.
- Use quantitative and qualitative insights to inform growth strategy roadmap and prioritization for the Marketing team
- Track program results measure success and report metrics to stakeholders across the business
- Act as the bridge between tech and marketing teams. Gather marketing business requirements and enable delivery
Qualifications :
- An advanced degree (Masters or PhD) in Math Physics Statistics Economics Computer Science or similar domain
- 10 years of experience in data analytics consulting or related quantitative role
- Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to nontechnical stakeholders clearly and effectively
- Ability to align analytics with strategic business goals and to influence decisionmaking with datadriven recommendations
- Expert proficiency with SQL. Experience Python and/or R a plus
- Experience with web and app analytics platforms like GA4 Hubspot LinkedIn Salesforce is a must
- Experience with data visualization software like Tableau Looker Studio
- Prior experience working with Media Mix Modeling Multitouch Attribution machine learning implementations causal inference time series modeling LTV calculations and segmentation time series analyses regression models
Additional Information :
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: Toronto
In return for your expertise and energy we offer:
- Casual and very friendly work environment
- Opportunity to work in a truly international atmosphere
- GRSP and TFSA matching programs available
- Health Wellness and Dental Benefits
- Life Insurance Critical Illness Accidental death longterm and shortterm disability insurance
- Flexitime
- Home office allowance program
- Work from home & work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to Elearning platform
- Virtual and inperson teambuilding events
Our hiring team looks forward to reviewing your CV in English with a guaranteed response to every application. A new job with purpose awaits you!
Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring from a diverse and skilled talent pool regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with longterm health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know.
Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
