Senior Programmatic Media Lead mwd

Drive Innovation in Automated Advertising & DataDriven Media Buying

Are you an expert in programmatic advertising looking to drive cuttingedge datadriven media strategies We are seeking a Senior Programmatic Media Lead to lead the planning and optimisation of programmatic campaigns across display video CTV and other digital formats.

In this role you will own programmatic strategy and activation working with key DSPs ad tech partners and data providers to maximise media performance. You will collaborate closely with marketing teams analytics experts and external partners to develop bestinclass programmatic approaches that drive brand awareness consideration and performance goals.

If you have a deep understanding of realtime bidding (RTB) audience segmentation and programmatic ecosystem dynamics wed love to hear from you!

Programmatic Strategy & Campaign

• Develop and lead programmatic media strategies across multiple markets ensuring optimal use of data automation and advanced targeting.
• Manage endtoend campaign activation optimisation and reporting across major DSPs (DV360 The Trade Desk Amazon Xandr etc..
• Leverage datadriven insights to refine audience segmentation bidding strategies and creative optimisation.
• Ensure seamless integration of firstparty thirdparty and contextual data to drive better targeting and campaign outcomes.

Performance Analysis & Optimisation

• Continuously analyse campaign performance metrics (CTR CPM ROAS viewability etc. to refine bidding and targeting strategies.
• Conduct A/B testing and incrementality studies to validate media effectiveness and improve future campaign planning.
• Work closely with analytics and data science teams to implement advanced measurement frameworks including attribution modelling media mix modelling and realtime performance tracking.
• Provide insights and recommendations to senior stakeholders to influence budget allocation and investment decisions.

Ad Tech & Automation

• Oversee the use of programmatic ad tech solutions ensuring effective DMP CDP and contextual targeting strategies.
• Identify opportunities to enhance efficiency through automation AIdriven bidding and predictive modelling.
• Implement brand safety fraud prevention and viewability measures working with partners like IAS DoubleVerify and MOAT.
• Stay ahead of emerging trends in programmatic media AIdriven buying and privacyfocused advertising technologies.

Qualifications :

• 5 years of experience in programmatic media ideally within a media agency ad tech platform or inhouse digital marketing team.
• Deep expertise in DSPs SSPs ad exchanges and RTB environments with a strong grasp of programmatic supply paths and auction dynamics.
• Proven experience in datadriven media buying with a focus on performance optimisation attribution and audience segmentation.
• Handson experience with advanced programmatic tools bid strategies and dynamic creative optimisation (DCO).
• Strong understanding of ad tech integrations cookieless targeting solutions and privacycompliant data activation.
• Ability to translate complex programmatic insights into actionable recommendations for marketing and media teams.
• Excellent analytical project management and stakeholder communication skills.

Additional Information :

Benefits

• Flexible hybrid working model allowing for 60 (or more) remote work each week tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options including access to Wellhub.
• Comprehensive mental health support and coaching.

Application Details

Start date: As of now

Working time: Fulltime

Application documents: CV

Remote Work :

No

Employment Type :

Fulltime