Programmatic Media Planner
Programmatic Media Planner
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Job Description
- Minimum 3 years of experience in media planning preferably in an agency or Ad Tech environment.
- Previous experience in programmatic advertising and managing DSP platforms.
- Experience with premium CTV publishers
- Indepth knowledge of the U.S and global market with a clear understanding of its regional differences and nuances.
- Intermediate to advanced proficiency in English.
- Strong analytical skills and proficiency with media planning tools and platforms.
- Excellent communication organizational and marketing skills.
- Media Planning & Strategy: Develop media plans that align with client objectives leveraging market research and audience insights to optimize campaign reach and effectiveness.
- RFP Management: Lead proposal development data collection and the presentation of tailored recommendations to clients.
- Client Support: Act as the main point of contact for clients ensuring smooth campaign onboarding and providing strategic recommendations tailored to the unique needs of different U.S. regions.
- Monitoring & Reporting: Proactively track campaign performance delivering datadriven reports with actionable insights and timely recommendations to optimize the activation and success of new clients.
- Internal Collaboration: Work closely with sales creative and account management teams to ensure seamless execution of media strategies and plans.
media planning,ctv publishers,communication skills,english,programmatic advertising,analytical skills,media planning tools,dsp platforms,organizational skills,marketing skills,ad tech,management,programmatic media buying
Employment Type
Full Time
Company Industry
Key Skills
- Google Marketing Platform
- Google Ads
- Math
- Media Buying
- Media Planning
- Pivot tables
- Adobe Audience Manager
- Microsoft Powerpoint
- Research Experience
- Microsoft Excel
- DoubleClick
- DoubleClick for Publishers
