Head of Paid Social Media mwd

In this dynamic role youll be the driving force behind our global paid social media strategy guiding our inhouse team across 30 markets. Youll have the exciting opportunity to lead highprofile campaigns overseeing multimillion euro campaigns and alwayson activations. This role gives you the platform to shape our presence on major channels like Meta (Facebook/Instagram) TikTok Snap and Pinterest. Were looking for a visionary leader eager to be at the cutting edge of automation and technology in the digital marketing sphere. Join us to make a tangible impact in our fastpaced innovative environment.

Qualifications :

Responsibilities: 

• Lead the development of vision strategy and a roadmap to establish a toptier paid social media team within the marketing division.
• Establish and strengthen strategic relationships with key partners like Meta TikTok and Snap collaborating on joint business plans strategic initiatives resource allocation and fostering product/team collaboration.
• Take a leadership role in orchestrating executing and successfully completing crossfunctional projects that involve coordination among various teams (Media Strategy Planning Local Media Teams Programmatic Media Product Engineering Analytic Teams).
• Be responsible for the growth of awareness & consideration metrics through our global paid social media campaigns
• Lead asset briefing campaign creation optimization automation testing and reporting and pinpoint performance gaps and opportunities within the channel.
• Design and execute a comprehensive testing roadmap for incrementality bidding and creative strategies to demonstrate the effectiveness of paid social advertising.
• Serve as a dedicated mentor and coach to 3 team members fostering their professional development through personal development plans.
• Represent the brand at industryleading summits and partner events enhancing its presence and reputation in the market.

Requirements: 

• Minimum 8 years of experience in paid social media having worked at a media agency marketing agency inhouse media team or social media platform. 
• Indepth experience in working with the most relevant paid social media platforms such as Meta TikTok Snap Pinterest LinkedIn
• Strategic ad tech knowledge and implementation experience of the main components of the marketing tech stack (ie DSP partners DCO partners Brand Safety solutions)
• Implementation expertise to create bestperforming media tactics (ie audience strategies 1st party data usage account setup recommendations)
• Strong experience using product feeds dynamic ads & automation tools
• Deep understanding of digital performance marketing metrics tools & best practices
• Strong command of analytics & data manipulation tools
• Detailoriented with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
• Knowledgeable about tracking attribution models & incrementally testing with the ability to take action based on datadriven recommendations 
• You are a team player and a clear communicator with excellent command of written and spoken English
• 5 years of people managing experience in a highgrowth environment
• You are experienced in managing large budgets and delivering against targets

Additional Information :

Benefits

• Flexible hybrid working model allowing for 60 (or more) remote work each week tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options including access to Wellhub.
• Comprehensive mental health support and coaching.

Application Details

Start date: As of now

Working time: Fulltime

Application documents: CV

Remote Work :

No

Employment Type :

Fulltime