Head of Social Media Community

About TechoBloc

At TechoBloc were not just building outdoor spaces were building a movement. With an engaged Instagram community of 124000 followers and a growing loyal contractor base weve already carved out a niche as one of the most exciting brands in the hardscape industry. But were not stopping there. Our ambition is to take things to the next level by blending digital and physical experiences and creating a thriving community both online and offline. Were looking for a Head of Social Media & Community whos eager to plunge into the world of landscape construction learn the ins and outs of the industry and connect with the contractor community on a deep level. This role requires someone with a strategic mindset creative energy and a genuine desire to immerse themselves in the culture of hardscaping and outdoor design. If you love social media thrive on building communities and want to make a real impact in a handson industry we want to hear from you.

Your Role

As Head of Social Media & Community youll be responsible for shaping TechoBlocs identity as the coolest hardscape brand in the world. Youll create and execute strategies that grow our social media following build a thriving contractor community and deliver highimpact campaigns that blend digital engagement with realworld experiences. Youll manage an inhouse Video Content Creator collaborate with the Email and Content Writing Team and work closely with our Digital Designer and Creative Team to produce compelling content. Youll also manage our influencer and ambassador program forging relationships with key voices in the industry to amplify our brand. With direct access to TechoBlocs hardscape experts like Alexandre Cadieux and Paver Pete youll have the opportunity to learn from the best and create content that is both authentic and educational.

Key Responsibilities

Dive into the World of Landscape Construction

• Commit to learning the ins and outs of hardscaping understanding contractor pain points and speaking their language authentically;
• Collaborate with industry experts to ensure content reflects realworld practices and adds real value to contractors;
• Build trust with the contractor community by creating content that is insightful relatable and directly tied to their daytoday work;

Take Our Community to the Next Level

• Build on our engaged Instagram following and expand our presence across platforms like YouTube TikTok LinkedIn and Facebook;
• Create a seamless blend of digital and physical experiences from social campaigns to inperson events that make the TechoBloc community feel real connected and dynamic;
• Develop and lead communitydriven initiatives including meetups showcases and usergenerated content campaigns to foster deeper relationships;
• Manage the influencer and ambassador program identifying and partnering with key voices in the contractor space to amplify our brand;

Lead Social Media Strategy & Execution

• Own TechoBlocs social media strategy driving growth engagement and brand loyalty;
• Bring a swaggerfilled brand voice to life across channels creating content thats bold relatable and highly shareable;
• Keep a pulse on pop culture and industry trends ensuring TechoBloc stays ahead of the curve;
• Hire & train your own team help you make the dream come true;

Content Creation & Collaboration

• Lead the production of scrollstopping content working with the Video Content Creator and Creative Team to bring campaigns to life;
• Collaborate with internal teams to ensure alignment across social email and digital channels;
• Work closely with hardscape experts to produce educational and inspiring content that adds real value to contractors;

Community Building

• Build and nurture a loyal contractor community online and offline;
• Actively engage with contractors listen to their needs and create content and experiences that make them feel part of something bigger;
• Launch programs that celebrate and reward our most engaged followers turning them into lifelong brand advocates;

Performance & Growth

• Set measurable goals for social media and community growth track key metrics and continuously optimize based on insights;
• Present progress and recommendations to senior leadership always focusing on whats next;
• Experiment with new formats and platforms to drive engagement and stand out.

Qualifications :

• Curious & IndustryDriven: You have a genuine desire to immerse yourself in the world of landscape construction learn how contractors work and create content that truly speaks to them;
• Culturally Savvy & Bold: Youre deeply connected to pop culture and know how to infuse it into brand storytelling in a way that resonates;
• Community Builder: You understand how to foster loyalty and create realworld connections both online and offline;
• Strategic & Creative Leader: You can craft bold strategies while staying handson with execution;
• ResultsOriented: Youre driven by outcomes and have a track record of growing engaged communities;
• Experience: 5 years in social media and community management with proven success in scaling communities managing influencer programs and leading teams;
• Collaborative Influencer: You know how to work with crossfunctional teams get buyin from stakeholders and inspire those around you

Additional Information :

We thank all applicants for their interest; however only successful applicants will be contacted.

The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory. 

Remote Work :

No

Employment Type :

Fulltime