Senior Media Planner

WHAT DOES A SENIOR MEDIA PLANNER DO

As the ideal candidate you will have a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery. Youll support the Media Supervisor in developing HCP and/or DTC tactical media plans providing insights and assisting in the management of media campaigns from start to finish. You will also collaborate with internal teams media partners and clients to ensure alignment and optimization of campaigns across digital and offline media channels.

In this role you will focus on direct buys across both online (e.g. Digital Direct OTT/CTV Audio Podcasting) and offline/nondigital (e.g. Linear TV OOH Print POC) media channels. You will be responsible for executing the media strategy and ensuring campaigns are launched optimized and reporting effectively. Your expertise with tools like Prisma and research platforms will ensure accurate media planning and campaign execution.

You thrive in a fastpaced environment managing multiple projects and deadlines while maintaining a collaborative and detailoriented approach.

RESPONSIBILITIES:

Planning Responsibilities:

• Assist in the media planning kickoff helping ensure media objectives are clear and aligned with client goals.
• Stay informed about marketplace trends and competitive insights to contribute to planning decisions.
• Utilize Eversana Intouchs suite of planning evaluation and buying tools for competitive landscape analysis target digital consumption and media plan development.
• Support the development and articulation of media strategies including media channel mix budget allocation and rationale.
• Collaborate with subjectmatter experts to ensure media strategies are aligned across all platforms.
• Help coordinate the creation and presentation of media strategies and plans to clients.
• Participate in weekly status meetings and help manage status documents.
• Assist internal teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables

Buying Responsibilities:

• Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection.
• Oversee the daytoday implementation optimization and reconciliation of campaigns ensuring alignment with client goals.
• Help manage accurate budget tracking media buys and reconciliation to optimize spend across channels.
• Review and ensure the accuracy of media activation documentation including media campaign setup in Prisma.
• Guide Junior Planners and other team members in developing accurate traffic sheets and media buys.
• Coordinate trafficking manage creative asset delivery and ensure all assets align with campaign and client requirements (e.g. Creative Asset Trackers MRD/creative matrix).
• Ensure successful tracking optimization and reporting of all campaigns collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs).
• Support billing processes ensuring accuracy and resolving discrepancies.
• Collaborate with Account Management PMs Creative Data Science/Analytics and subjectmatterexpert teams to ensure smooth execution of campaigns.
• Maintain communication with the direct manager VP Group Media Director and Director on campaign progress and issues.
• Help mentor junior team members on traffic workbooks and media buys.
• Contribute to insights and recommendations to support new business development when needed.

Qualifications :

WHAT ARE WE LOOKING FOR

REQUIRED EXPERIENCE:

• 4 years of active experience in a media planning and/or buying role (digital is a priority) preferably with an agency.
• Pharma media experience touching on diverse conditions disease states and audiences (DTC HCP Payer) is a plus.
• Experience with syndicated planning tools (e.g. MRI/Simmons Vivvix Pathmatics Nielsen Innovid SRDS) is preferred but not required.
• Experience managing multiple accounts and campaigns.
• Experience within Prisma or MediaOcean is required.
• Familiarity with the total marketing process and the strategic role of media.

REQUIRED SKILLS:

• BA/BS degree
• Strong written presentation verbal interpersonal and organizational skills.
• Critical thinking problemsolving and strong negotiation abilities.
• Ability to manage multiple projects clients and accounts in a fastpaced environment.
• Strong computer skills (Microsoft Word Excel PowerPoint) with advanced proficiency in Excel.
• Proficiency in media management billing systems and competitive/targeting tools.
• Solid understanding of marketing advertising media concepts and budget requirements.
• Experience with thirdparty ad servers.
• Ability to work crosschannel and integrate digital and offline/nondigital media strategies.
• Detailoriented with a commitment to followthrough and process improvement.
• Ability to navigate crossdepartment relationships effectively.
• Strong communication skills and a proactive attitude toward campaign execution and team collaboration.

Additional Information :

OUR CULTURAL BELIEFS:

Patient Minded I act with the patients best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone anywhere anytime to achieve results. 

Communication Matters I speak up to create transparent thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always InnovateI am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $56000.00 to $83000.00and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience other jobrelated qualifications/skills and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time 

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From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

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