Senior Media Planner
Senior Media Planner
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Job Description
The Senior Media Planner reports to the Media Strategy Director and provides digital media recommendations to clients both internal and external and prepares and implements media plans and other deliverables.
Your primary responsibilities will include:
- Strategy Development: Work with the team to identify strategies across multiple digital channels (display search social and video)
- Utilize attribution media mix modeling and planning tools (Google Attribution 360 Nielsen Neustar) to pull audience consumption reports and forecast target goals.
- Develop digitally neutral media plans flighting recommendations and forecast attributable performance across all channels and campaigns.
- Plan Development: compile plan specifics assign budgets run reach and frequency reports and perfectly finalize all clientfacing documents.
- Manage client budgets investments and purchase authorization process.
- Work with wider planning and analytics team to produce insightful campaign reports with optimization recommendations while media is live.
- Work with teams (Paid Search Display Analytics) to manage processes
- Knowledge of campaign performance measurement and demonstrate how to improve different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization.
- Monitor digital landscape and identify trends/partners for upcoming campaigns.
Qualifications :
- Demonstrate experience having worked on advanced or largescale media campaigns within an agency or client environment
- Understanding of attribution or quantitative skills
- Experience with interactive research tools (i.e. ComScore Pathmatics et al)
- Knowledge and passion for all things Digital Media and keep up to date on the evolving digital landscape and how digital fits into the marketing plan
- Understanding of media concepts and terms creative and budget requirements
- Experience with Google Workspace PowerPoint Word and advanced knowledge of Excel (can perform complex functions)
- 5 years of experience creating detailed demos that are tailored to customers pain points.
- Project Management and Research and Clientfacing experience with attention to detail skills.
Note: We emphasise skills expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team we invite you to apply today with your resume in English.
Additional Information :
Join Jellyfish and experience a workplace where we prioritise your growth celebrate your contributions and empower you to tailor your work environment to suit your needs.
Savings fund: Youll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth Your Way: Grow your career with one paid day each month for selfdevelopment and access to LinkedIn Learning with unlimited online courses.
Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.
Unfortunately there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish or if you suspect any fraudulent activity please report it to .
#LIHybrid
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
