ecommerce manager is responsible for a companys online sales and presence. They plan implement and manage digital marketing and sales initiatives.
Responsibilities
Website management: Oversee the design functionality and user experience of the online store
Marketing: Manage marketing campaigns optimize sales funnels and improve conversion rates
Inventory management: Order store use and sell the companys inventory
Social media: Oversee social media strategies
Analytics: Manage website analytics
Content management: Manage content for the online store
Customer experience: Ensure the online customer experience aligns with brand values
Qualifications
A bachelors or masters degree in business administration marketing or a related field
Experience in digital marketing and sales
Experience in managing online stores
Experience in managing customer relationships
Related roles
Ecommerce project manager
Leads and facilitates the design delivery and execution of ecommerce projects
Ecommerce operations manager
Helps online brands manage logistics including tracking inventory and ensuring timely shipping
Ecommerce account manager
Manages client expectations and integrations with clients and thirdparty partners
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation