Director B2C Marketing Central Europe
Director B2C Marketing Central Europe
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Job Description
The Visa brand is one of the most powerful brands in the world. We connect consumers businesses banks fintechs developers and governments to each other in more than 200 countries and territories worldwide and the brand is a unifying symbol of Visas promise to clients partners consumers and employees. The brand is known for trust security and globality.
We bring our brand to life in many ways with an increasing array of B2B B2C G2B and G2C audiences. We focus on a range of marketing endeavors including delivering purposeled strategic brand messages encouraging contactless payments supporting crossborder travel enabling ecommerce generating leads for new client solutions elevating small businesses and supporting our clients marketing efforts. We do this by leveraging a network of channels agencies and through longstanding partnerships with key assets such as the IOC/Olympics and FIFA/World Cup globally and through regional assets in the sports fashion gaming and music space. In Marketing our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.
Visa is seeking a Director B2C Marketing Central Europe (Germany Austria Switzerland Netherlands). This crucial role will lead teams in our regional headquarters in London. The role involves supporting the planning development and execution of the countrys marketing brand content
Reporting to the Head of Marketing Central Europe the successful candidate will regularly interact with key executives influencing decisions on investment campaign development agency selection and Objectives / Key Results (OKRs). This includes interaction with the EU CMO Central Europe RMD and Leadteam VP Brand Content & Experiential as well as crossfunctional teams.
Whats it all about:
The Director B2C Marketing Central Europe will:
- Lead all Visa brand activities across Central Europe including brand marketing media (focus on digital/social) sponsoring and performance marketing.
- Lead the creation and implementation of marketing campaigns to drive issuance preference activation and usage among diverse audiences solidifying Visas positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients.
- Enhance brand positioning to drive relevance and preference across Central Europe targeting key audience segments including Gen Z through music gaming and social media platforms ensuring that all teams and colleagues can translate it into their own objectives and deliverables.
- Leverage our top sponsorship properties (i.e. FIFA Olympics UEFA Womens Football) through creating engaging marketing programs that win with consumers and clients.
- Be accountable for the optimal deployment of budget demonstrating an MROI across functions partnering with key stakeholders to prioritize high impact outcomes.
- Provide strategic thought leadership as part of the markets business plan.
- Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client competition economy trends) into the marketing strategies.
- Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes while building strong internal and external partnership.
- Communicate regularly with executive leadership in the market and successfully navigate the diverse and dynamic business environment.
- Oversee complex local projects in partnership with stakeholders within and outside of the function including Marketing Services Legal Sales Product Corp Communication and agencies.
- Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market ensuring appropriate succession planning maximizing employee engagement and holding individuals accountable for clear outcomes.
- Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs.
- Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement.
- Support the implementation of a global operating model facilitating local empowerment while eliminating hub / cluster silos adapting where required to drive marketlevel impact.
- Utilize insights from Analytics and Data Science teams to identify opportunities for Visa and partners.
- Prioritize digital marketing actions incorporating AI/Machine Learning.
- Collaborate with Regional Hub functions to identify specialized agencies and manage briefings for content and experience initiatives.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Resultsoriented marketer with experience with worldclass brands.
Experience in the fundamentals of marketing and passionate brand builder
with a clear commercial focus.
Proven leadership skills building and leading high performing organizations
experience in working in a matrixed environment would be an advantage.
Great team player who adds energy ideas and fun to our team and corporate
culture
Selfmotivator and strong collaborator with a pioneering spirit and a strong
sense of ownership.
Outstanding written and verbal communications and ability to communicate to
a diverse audience including Clevel executives internal audiences and
external partners.
Adept and rigorous strategic thinker problem solver and pragmatist using
data to convey insight with strong story telling capabilities.
Proactive sense of urgency and can do attitude ability to lead a team that can
be agile and evolve and adapt to dynamic business conditions.
Demonstrable experience managing relationships with partners suppliers and
vendors.
English proficiency essential. German proficiency useful. Dutch a plus.
Educated to degree level or equivalent professional experience.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
