Regional Director of Field Marketing
Regional Director of Field Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Regional Leader of Marketing (RLM) is the marketing expert within their region and is responsible for managing the Area Leaders of Marketing (ALMs). This role oversees the ongoing training and development of ALMs marketing acumen understanding of programs and processes knowledge of brand philosophies and standards marketing planning and reporting. The RLM is also responsible for planning and executing marketing plans and activities that impact the region including leading the negotiation and management of higher profile sponsorships. This role is part of the Regional Business Unit (BU) team and collaborates with the BU team leaders to set goals and expectations for that region while ensuring that ALMs develop marketing plans aligned with those goals. Additionally the RLM ensures alignment and communication with the Regional Business Unit team on all marketingrelated initiatives.
The physical work environment includes working in a fastpaced kitchen environment (which requires extended periods of physical exertion such as walking standing lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures working with and around food products common allergens industrial equipment commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.
Your Impact and Responsibilities:
- Recruits hires and trains exceptional Area Leaders of Marketing within their region
- Manages a dynamic team of marketers fostering collaborative and innovative team dynamics
- Supports the individual development of all ALMs within their region with continued training and development in identified growth areas
- Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regionallevel goals and ensuring alignment and communication on all marketingrelated initiatives
- Develops and executes regionallevel marketing plans annually reevaluating quarterly
- Supports Area Leaders of Marketing with the development of restaurant and marketlevel marketing plans by brainstorming ideas coaching on plan development and reviewing and providing feedback on plans
- Supports ALMs with the sponsorship process including planning negotiation and partnership management ensuring the approved sponsorship process is followed and maximized for the greatest benefit
- Leads the sponsorship process for all highprofile sponsorships
- Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
- Supports ALMs with on and offsite marketlevel activities that support the brand and local community
- Spends time inperson with ALMs supporting their activities restaurant visits community partner outreach and relationship building
- Leads the planning and execution for highprofile new restaurant opening marketing plans and activities
- Supports ALMs with new restaurant opening marketing planning and execution including marketing plan development precanvassing activities onsite support for preopening and opening days activities and postopening marketing support
- Enforces Raising Canes brand standards and marketing philosophies and ensures ALMs full understanding and adherence
- Leads the development regionallevel reporting and assists ALMs with weekly monthly and quarterly reporting
- Collaborates with the RSO to influence the evolution of programs systems and processes
- Works directly with RSO teams to ensure the successful rollout of new campaigns programs initiatives and tools and leads the gathering of feedback to provide for continuous improvements
- Supports activations and activities planned at the support office level as needed along with ALMs
Qualifications :
- 8 years of marketing experience; previous experience leading and directing a team preferred
- Field marketing experience in a multiunit restaurant or retail environment
- Strong people management skills with a proven record of leading coaching and developing a team
- Knowledge and experience in planning and negotiating sponsorships including establishing new relationships negotiating contracts managing relationships implementing assets and assessing impact
- Detailoriented organized and able to manage multiple priorities that may be constantly changing
- Selfdriven flexible and highly energetic with strong written and verbal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Microsoft proficient: Excel PowerPoint Outlook and Word
- Able to travel up to 80% within the designated area and required to live within the assigned area
- Able to work nonstandard hours including nights and weekends to support events and activities that support that promote the brand and restaurants within the market
- Bachelors degree required (Marketing & Communications degree preferred) or relevant experience in a field marketing role
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
