Director- Marketing
Director- Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Opportunity at a Glance
The Director of Workforce Solutions Student Marketing (DWSSM) will lead the creative content and digital marketing strategy content creation and dissemination activities and lead scoring and nurturing activities for the Adtalem Elevate business unit. The DWSSM will report to the COO Adtalem Elevate and also be an active member of the Creative and Content Center of Excellence (COE). This leader will build Brand campaigns that inspire action within our prospects as well as architect the resulting program and product activation that all ladder into an established Brand platform. He or she will guide activities responsible for delivering creative and content across multiple channels with a focus on warming leads generated by the Workforce Solutions team and improving lead to enrollment performance. In addition to building new capabilities around lead scoring and nurturing the successful candidate will bring strategic acumen to supporting Workforce Solutions overall strategy supporting the team in prioritizing lead generation activities (i.e. prioritization of activities for the team) and take an active role in identifying new sources of leads. The DWSSM will also be responsible for conducting accountbased B2B and B2B2C marketing activities to support Adtalems strategic partners within the healthcare field. The DWSSM will support alumni marketing efforts partner with the Creative and Content Center of Excellence (COE) for marketing automation use of thirdparty agencies and needed resources. We are looking for an individual that is creative innovative and also process oriented to push the capabilities and content to new levels for our institutions.
Responsibilities
Immerse in the target profiles Brand ideas/campaigns and program details to drive creative strategy aimed at employees of our strategic partners (B2B2C) with a focus on increasing conversion of MSN (Master of Science in Nursing) candidates to enrollment supporting partner programs to recruit and enroll BSN (Bachelor of Science in Nursing) programs
Support marketing efforts for tradeshows partner site visits and job fairs
Develop strategies to enable strategic partners to conduct independent marketing on our behalf along with strategies for Adtalem to craft accountbased programs for partners
Architect creative and content roadmaps for email paid and owned channels
Build and refine lead scoring and warming strategies to track prospect engagement convert leads to enrolled students
Build and refine dashboards and data reporting to provide clear insight into lead activity and performance for the Workforce Solutions team.
Evaluate and drive creative storytelling with channel and platform best practices.
Create and review monthly and annual budgets.
Oversee owned channel creative of social CRM events and direct mail.
Implement data and reporting for optimization learning and agile testing plans.
Work with the alumni team to develop contentbased marketing activities for our alumni network with an eye towards increasing active engagement of alumni in supporting student enrollment at their institutions.
Collaborate with the channel leads institutional marketing teams product teams finance and compliance.
Manage agency relationships including budget management daytoday operations scope and contract oversight.
Establish and build productive and efficient processes for workflow and project management in the COE.
Explore and implement loyalty programs for partners alumni and students to drive enrollment across the student lifecycle.
Partner (as relevant) with agencies to develop and shepherd Brand campaign ideas for full funnel creative needs.
Qualifications :
Bachelors degree required. Agency experience or experience managing Agency resources preferred.
At least 10 years experience leading Brand and/or creative strategy.
Experience understanding market research and insights as well as the implementation of performance data reporting.
Experience leading the development and production of multichannel paid media campaigns.
Proven experience in building and refining lead scoring and warming programs that improved conversion
Proven knowledge of Leadgenerating marketing programs including direct mail seminars trade shows events and online campaigns.
Must have experience developing and managing a budget and understanding financial implications of marketing programs.
Microsoft Office/TEAMs project management platforms (Workfront Monday) and various marketing programs.
Experience working in a complex or matrix environment.
Ability to work in a fastpaced highly regulated environment.
Excellent project management skills with the ability to manage multiple projects simultaneously.
Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
Ability to interface with people at all levels within the organization.
High level of enthusiasm and dynamism functions well in a teamdriven and highly creative environment.
Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $100171.61 and $175761.85. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit:
You are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
