Principal Product Manager - Self-Serve Growth
Principal Product Manager - Self-Serve Growth
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1 Vacancy
Job Description
About your team & mandate:
Over the past six months Ignition has leaned heavily into growing our selfserve businesshelping more customers trial onboard activate and subscribe with less friction by improving the product experience. Weve built strong foundations in data engineering experimentation and customer insights. Now were looking for a handson Principal Product Manager to drive measurable growth.
In this role youll lead Growth efforts across acquisition activation monetization and retention designing and optimizing experiences that help customers succeed with Ignition. Youll also be the business owner for our selfserve segment responsible for core selfserve metrics reporting on business performance and collaborating crossfunctionally to drive results. This role is both strategic and handsonideal for someone who can shape highlevel strategy while also executing on the details.
What your daytoday looks like
- Own selfserve growth metricsanalyzing trends identifying opportunities and driving execution across onboarding activation monetization and retention.
- Design launch and optimize experiments to improve conversion rates and customer success at every stage of the journey.
- Partner with engineering design and data teams to build highimpact growth initiativeswhether its improving onboarding flows refining pricing strategies or driving retention loops.
- Act as the business owner for selfserve owning revenue and growth targets working closely with finance to forecast track performance and ensure we hit company goals.
- Advocate for the selfserve customer experience collaborating with product marketing and GTM teams to ensure messaging onboarding and engagement strategies align with customer needs.
- Balance quick iterative experiments with longerterm bets ensuring we move fast while building scalable growth levers.
- Deeply understand our customers and their pain points using data and direct insights to inform strategynot just running growth hacks.
- Champion a testandlearn culture ensuring we experiment smartly measure rigorously and double down on what works.
Qualifications :
The Successful Candidate Has
Proven ownership of at least one core growth area (Acquisition Activation Monetization Retention) in a $10M ARR SaaS business.
A track record of measurable impactyouve driven real growth and can explain how you did it.
A business owner mindsetcomfortable reporting on selfserve performance identifying growth opportunities and driving crossfunctional execution.
Deep analytical skillscomfortable querying data analyzing trends and turning insights into action.
Customer obsessionyou know growth isnt just about running experiments; its about deeply understanding your users.
Experience with A/B testing and experimentationyou know when to run tests when not to and how to interpret results.
A strategicyettactical mindsetbalancing big bets with quick iterative experiments.
A handson approachwilling to dive into execution while owning highlevel strategy.
Strong communication and leadership skillsable to align teams and rally support for key priorities.
Additional Information :
Why join us:
Founder led global SaaS organization in hyper growth mode and scaling fast
We work without ego in a collaborative open and transparent work culture
Competitive salary and employee stock options
20 days accrued annual leave/vacation along with 10 days of wellbeing days to take care of yourself and/or loved ones
Paid parental leave
An extra paid day off to celebrate your birthday alongside volunteering leave
Health/Dental/Vision benefits
RRSP/401k employer matching
Annual education allowance to support your professional growth
Employee recognition program
Quarterly wellness allowance to spend on your wellness and what this means to you
Paid subscription to Headspace & LifeWorks EAP & Wellbeing Platform
Flexible working supported by work from home reimbursement and mobile allowance to allow you to set yourself up safely to work from home
Personal tax return assistance after all we are in the accounting business!
As we work towards pay transparency your recruiter will share more about the specific salary range for your preferred location during the hiring process.
Please consider applying even if you dont tick all the boxes. Experience comes in many forms and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.
Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.
Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit we will work with you to meet your accessibility needs. For any questions suggestions or required documents regarding accessibility in a different format please contact
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Department / Functional Area
Product Management
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
