Product Marketing Manager Hyperscaler Strategy and Events

Role:

We are seeking a talented and detailoriented Senior Product Marketing Manager to join our Platform and AI Product Marketing team to play a pivotal role in driving success at our thirdparty Hyperscaler events. This role is focused on ensuring consistency alignment and excellence in how our AI solutions are showcased and communicated at events. You will work across teams to deliver a seamless and compelling experience for prospects and customers driving alignment from messaging to execution.

This is a critical time for ServiceNow as we continue to build momentum in our AI strategy and strengthen our partnerships with our Hyperscalers such as Amazon Microsoft Nvidia and Google. These partnerships are key to driving the next chapter of innovation scalability and business transformation. Your work will directly contribute to showcasing the value of these collaborations ensuring that our joint vision with Hyperscalers is effectively communicated at major events.

By aligning messaging ensuring bestinclass demos and preparing content and speakers for key moments you will help articulate how ServiceNow and its Hyperscaler partners are driving the future of AIpowered workflows. The events you support will be instrumental in positioning ServiceNow as the leading AI platform for business transformation and deepening our relationships with partners customers and the broader ecosystem.

Key Responsibilities:

• Messaging Consistency:
  • Develop and enforce consistent messaging across all aspects of the event including booth materials breakout sessions and executive engagements.
  • Partner with internal stakeholders to ensure alignment with overall brand and product positioning.
• Speaking Session Ownership:
  • Own speaking sessions endtoend including creating showflows preparing speakers and developing content that adheres to brand standards.
  • Maintain the integrity of the brand in all slide layouts and presentation materials.
• Use Case and Demo Strategy:
  • Collaborate with product and sales teams to identify and develop the best use cases and demos to showcase at the event.
  • Ensure these assets are utilized consistently across the booth breakouts and other event touchpoints.
• Team Alignment:
  • Join steering committee calls leading up to events to align crossfunctional teams on messaging and objectives.
  • Partner with sales support teams to prepare them for onsite customer engagements ensuring they are equipped with the right messaging and materials.
• Pre and PostEvent Coordination:
  • Work with marketing and event teams to coordinate logistics and ensure timely delivery of all assets.
  • Collect feedback postevent to continuously improve event execution and ROI.

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry. 
• 8 years of relevant experience in product marketing preferably in enterprise technology or AIrelated fields.
• Strong project management skills with the ability to manage multiple workstreams and deadlines in a fastpaced environment.
• Exceptional communication skills with a talent for creating clear concise and compelling messaging.
• Experience managing event deliverables including content creation speaker prep and crossteam alignment.
• A creative mindset and attention to detail ensuring all content and visuals align with brand standards.
• A collaborative and proactive approach to working with crossfunctional teams.
• Familiarity with enterprise sales processes and customer engagement strategies is a plus.

FD21

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $135300 $236800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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