Lead Paid Social
Lead Paid Social
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Job Description
As our Paid Social Lead youll be a key player in our Growth team responsible for elevating our paid social strategy and execution. Youll be the goto expert leading the charge in testing optimization and innovation across platforms such as Meta and TikTok. This is a highimpact role where youll directly contribute to our growth trajectory and work with cuttingedge technologies.
This role is ideal for a highly analytical resultsoriented paid social expert with a passion for innovation and a deep understanding of ad tech. If this describes you we encourage you to apply!
What You Will Do:
- Spearhead Paid Social Growth: Develop and execute innovative strategies to exceed customer acquisition revenue and ROAS targets. Collaborate closely with the channel manager and specialist to ensure seamless execution and performance.
- Champion DataDriven Optimization: Dive deep into data leveraging attribution modeling audience insights and bidding strategies to maximize campaign efficiency and ROI. Partner with our Growth Analytics team to conduct sophisticated measurement studies including geo lift conversion lift and brand lift methodologies to prove the impact of paid social.
- Lead CuttingEdge Testing & Innovation: Define and execute a robust quarterly testing calendar focused on strategic opportunities. Explore and implement new platforms features and beta initiatives staying ahead of the curve in the everevolving paid social landscape.
- Enhance Tracking & Compliance: Ensure bestinclass tracking capabilities through pixel CAPI advanced matching and other technologies. Collaborate with the Product team to continuously improve our tracking infrastructure. Maintain expert knowledge of evolving regulatory changes (GDPR CPRA QC Bill 64 etc.) and ensure full compliance.
- Drive Strategic Projects: Lead crossfunctional projects such as MMP integrations and app deeplinking to enhance campaign performance and streamline operations. Develop gotomarket strategies for new platform and regional launches showcasing your strategic thinking and execution skills.
Qualifications :
Bachelors degree in Commerce Marketing or a related field.
A minimum of 5 years relevant experience in Paid Social channels such as Facebook Instagram TikTok Display YouTube.
Excellent knowledge of testing methodologies and strong understanding of different attribution models (1st click last click multitouchetc).
Good written and verbal communication skills in English and French.
Be available to come to the office twice a week (Tuesday and Wednesday).
What Sets You Apart:
- Highly analytical proactive and detail oriented.
Creative thinker with excellent problem solving abilities.
Strong ability to present synthesize and influence change.
Ability to thrive in a fastpaced performancedriven environment.
Additional Information :
Why Join Us:
Extended health and dental benefits including comprehensive mental health programs and coverage.
Parental top up program.
Generous Employee Discount.
Access to telemedicine and employee and family assistance program.
Savings and retirement plan matching contributions.
Gender Affirmation Coverage.
Opportunity to work with cutting edge technologies and an innovative team thats pushing the boundaries of technology.
SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations let us know. We will do our best to accommodate you!
#LIHybrid Hybrid remote/inoffice
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
