Regional Director of Sales Marketing Leisure and Tour
Regional Director of Sales Marketing Leisure and Tour
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Job Description
This is a position for a strong strategic leader with senior sales experience within the luxury hotel sector. This newly created role for Canadas Western Mountain Collection (CWMR) oversees the leisure and tour sales activities for Fairmont Banff Springs The Rimrock Banff Fairmont Chateau Lake Louise Fairmont Jasper Park Lodge and Fairmont Chateau Whistler. The Regional Director of Sales & Marketing Leisure and Tour is responsible for overseeing the management of the regional sales team for this market as well as developing and executing leisure sales and marketing strategies ensuring revenue maximization supporting existing client relationships and building out new business sales & marketing opportunities for each of the collections hotels. With a line of sight on an innovative approach to business growth the Regional Director will identify synergies support cross selling and exceed regional and hotel revenue goals.
Job Duties Include:
Based out of Fairmont Banff Springs and reporting to the Regional Director of Sales & Marketing (RDOSM) responsibilities and essential job functions include but are not limited to the following:
- Develop and execute strategies to exceed defined KPIs within the tour series FIT and luxury consortia market segments.
- Responsible for the development of new business for the hotels within each of the above subsegments in addition to maximizing revenues and maintaining strong relationships with strategic key accounts.
- Capitalize on collaboration opportunities with key travel agency partners (Virtuoso Amex Fine Hotels & Resorts Signature Travel etc.)
- Provide strong leadership and ongoing coaching training and action plan follow up to promote individual and team development by way of:
- Creation of strategic business development sales & marketing plans for all leisure segments.
- Collaboration with RDOSM Directors of Sales & Marketing & Revenue Management teams to determine quarterly strategies to optimize revenue opportunities via new initiatives to maximize both short and longterm goals.
- Collaborate with marketing and PR teams to maximize storytelling and marketing partnership opportunities.
- Collaborate with partners to grow winter and shoulder season via itinerary creation and marketing support.
- Manage regional travel budget to maximize proactive sales opportunities including timely follow up and trip reports.
- Oversee regional contracting and negotiation process.
- Oversee recruitment retention and performance management of the team.
- Research travel consumer trends to identify and capitalize on new opportunities via resort programming and itinerary creation.
- Maximize collaboration opportunities with DMOs & PMOs to influence new geo market & air lift creation to drive new revenue sources for longterm growth.
- Lead communication with Global Sales team and advocacy of CWMR needs within Accor. Maintain strong collaboration with Accors Pacific Northwest region.
- Participation in industry trade shows and sales trips hosting of key sites & BDTs to ensure strong sales presence while key clients are onsite.
- Provide consistent and clear communication to multiple stakeholder groups.
- Embody the values of AccorHotels: Guest passion Sustainable Performance Spirit of Conquest Innovation Trust & Respect.
- Consistently offer prompt professional friendly and engaging service to both internal and external clients.
- Other duties as assigned.
Qualifications :
Your Skills & Qualifications:
- Strong hotel sales management experience required within the tour & leisure segments including working at a senior level for a luxury hotel brand.
- Experience working in the international market is an asset. Multiple property sales experience preferred including resort experience.
- Experience with leveraging marketing (including digital and content) and PR ecosystems to amplify awareness develop strong partnerships and drive increased growth.
- Bachelors degree and/or Hotel Management Degree is an asset
- Goal oriented and competitive.
- Positive attitude supportive firm and fair teambased approach to ensure attainment of hotels short and longterm goals.
- Strong interpersonal and problemsolving abilities.
- Ability to understand and interpret financial data to create winning strategies and solutions.
- Ability to develop strong client relationships.
- Astute attention to detail.
- A passion for exceeding client expectations.
- Highly organized resultsoriented with the ability to work well under pressure.
- Excellent written verbal and interpersonal communication skills essential.
- Strong account management and contract negotiation skills.
- Computer literacy in various applications including Opera Sales & Catering and Microsoft Office.
- Ability to travel and work flexible hours and days.
- A role model in proactive sales.
Additional Information :
Job Perks & Benefits:
- One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
Job Perks & Benefits:
- Subsidized staff accommodation provided onsite for full time status employees up to 3months
- Comprehensive benefits package (Medical Vision & Dental) including extended benefits like; Mental Health Orthodontics Fertility Drugs and Gender Affirmation for full time permanent status employees
- Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
- One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
- Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties worldwide
- Access to the Mountain Explorer Travel Program exclusive room rates for colleagues which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise Jasper & Whistler
- Discounts while using our resorts Food & Beverage Outlets Fitness Centre Spa and Fairmont Banff Springs Golf Courses
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
Our commitment to Diversity & Inclusion:
At Fairmont Banff Springs we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds perspectives and talents of the individual. As an Equal Opportunity Employer we are dedicated to providing equal access to opportunities. We welcome applications from all qualified candidates.
If you are contacted by a Recruiter kindly inform them at any stage of the recruitment process if you will need support or accommodations.
Persons who anticipate needing accommodations for any part of the application or interview process may contact in confidence:
APPLY TODAY: For more information on working and living in at Fairmont Banff Springs please visit
- Comprehensive benefits package (Medical Vision & Dental) including extended benefits like; Mental Health Orthodontics Fertility Drugs and Gender Affirmation for full time permanent status employees
- Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
- Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties worldwide
- Access to the Mountain Explorer Travel Program exclusive room rates for colleagues which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise Jasper & Whistler
- Discounts while using our resorts Food & Beverage Outlets Fitness Centre Spa and Fairmont Banff Springs Golf Courses
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
Our commitment to Diversity & Inclusion:
At Fairmont Banff Springs we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds perspectives and talents of the individual. As an Equal Opportunity Employer we are dedicated to providing equal access to opportunities. We welcome applications from all qualified candidates.
If you are contacted by a Recruiter kindly inform them at any stage of the recruitment process if you will need support or accommodations.
Persons who anticipate needing accommodations for any part of the application or interview process may contact in confidence:
APPLY TODAY: For more information on working and living in at Fairmont Banff Springs please visit
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
