We are seeking a seasoned Senior Marketing Specialist to drive critical business initiatives lead highstakes projects and mentor teams toward achieving impactful outcomes. The ideal candidate will possess a strong technical background in cloud systems and web services combined with demonstrated leadership in delivering complex scalable solutions.
Responsibilities:
Support a select number of strategic partner marketing relationships and support marketing programs to deliver measurable impact aligned with our business goals and joint partnership objectives
Drive results against negotiated terms (give/gets) across comarketing partnership agreements and manage relationships to maximize engagement and ensure commitment
Understand the target audiences needs preferences behaviors and demographics to inform campaigns that resonate are relevant impactful and engaging.
Develop campaign creative conceptse.g. theme look & feelfrom ideation through to completion via agency.
Deliver campaigns assets and playbook(s) to customerfacing teams to execute.
Work collaboratively with your peers in crossfunctional teams; Audience Marketing Field Marketing Digital Marketing Operations Technology Field Engagement and Strategic Partnerships to align campaign delivery.
Achieve agreedupon return on marketing investment success metrics (ROMI)
Lead iterative improvements and analyze the data and feedback to refine and optimize the campaign strategy.
Minimum Qualifications:
BA/BS degree in marketing communications or business administration
8 years of experience developing global marketing campaigns for a large company
Proven success influencing large global crossfunctional teams from planning to execution
Proficiency with marketing campaign tools (Draftr Marketo CMT (Campaign Management Tool) Allocadia) and data analytics software will be beneficial
Excellent written and oral communication skills are required to build customerfacing campaigns assets creative briefs and campaign strategy presentations
Excellent PowerPoint skills and comfortable presenting to executive audiences.
Adept at collaborating within a highly matrixed environment.
You are experienced in nurturing business relationships and sustaining partnerships.
You can have hard conversations to drive prioritization for better outcomes.