Product Marketing Manager Financial Services

Role:

The Industry Marketing team is at the forefront of our companys growth helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Financial Services industry relative to ServiceNow.  In this role you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership actionorientation commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director Industry Marketing.  

What you get to do in this role: 

• Define ServiceNows value proposition for Financial Services products and solutions globally; create the narratives for the key buying centers  
• Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions: optimize motions for product target personas aligned to mission areas and solutions sales maturity market maturity and solutionmarket fit  
• Help to fuel the growth of our Financial Services Products (Financial Services Operations and ServiceNow Disputes Built with Visa) and solutions (Risk IT HR and Innovation) by carving a path to market that supports the individual product value propositions  
• Provide input to compelling content across a variety of asset types (research white papers presentations data sheets release communications customer stories ebooks etc.) and communication platforms ( .com social blogs webinars email events community and more)  
• Identify validate and develop crossorganizational use cases for our products and solutions 
• Help drive scale efficiencies across ServiceNow: run communities of practice participate in planning and interlock meetings make process improvements and generally mature the marketing functions upon which you have influence  
• Act as a spokesperson for ServiceNow products and solutions to internal and external audiences including sales kickoff sales training executive briefing center Knowledge events webinars industry conferences and analyst briefings 
• Help support key conferences and regional events including speaker selection content reviews and messaging support 
• Help develop and deliver sales training content to improve funnel and sales performance 

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry. 

• 6 years of technology product marketing experience with a majority of time spent marketing to financial services firms  
• Customerdriven natural empathy for and understanding of customers needs 
• Excellent written and verbal communication skills; ability to perform in public speaking roles including announcements and analyst engagements 
• Stakeholder management skills spanning from Product Leaders to Marketers Sales GTM and Engineers  
• Excellent collaboration skills to deliver work in partnership with crossfunctional teams partners and third parties 
• The ability to be both hungry and humble 
• Must be comfortable with social media and community participation 
• Up to 15% travel to support sales efforts and industry events as global health situations permit 
• Bachelors degree or equivalent experience

FD21

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact  for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.