Marketing Specialist
Marketing Specialist
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Job Description
As a Marketing Specialist you will:
Create and distribute content that resonates with customers and prospects.
Develop integrated marketing campaigns centered around case studies video content sales enablement materials email campaigns social media and digital strategies and more.
Partner with customers to develop and share realworld success stories that demonstrate the impact of Axons solutions.
Generate new ideas to better reach key audiences and personas through various channels and content mediums.
Deliver consistent and meaningful customer experiences driving new and repeat business.
Collaborate with Sales teams to identify risks opportunities and pipeline needs aligning on marketing objectives to accelerate growth.
Measure Key Results:
Track and demonstrate how your efforts impact KPIs such as pipeline creation revenue growth bookings and market penetration.
Leverage data to analyze the effectiveness of marketing activities and pivot strategies when necessary.
Continuously measure and optimize ROI for all marketing programs.
Provide clear and consumable performance reports to key stakeholders to demonstrate progress and benchmarks.
Manage Relationships:
Collaborate with internal teams to develop cohesive product launch plans adapt content to the Canadian market and support the Canada Sales team.
Build partnerships with customers associations and industry influencers to increase awareness adoption and positive perception of Axon.
Marketing and Sales Data Management:
Use CRM tools to effectively manage digital and ABM campaigns.
Build and expand a robust database of leads for outreach in Canada.
Digital Asset Management:
Manage website content and digital assets ensuring consistency and alignment with Axons brand.
Work with marketing and design teams to update website and digital assets as needed.
Agency & Partner Management:
Facilitate seamless collaboration between Axon PR agencies and creative agencies (if applicable) leveraging project management tools like Monday and Salesforce.
Track progress and effectiveness of agency campaigns through detailed reporting.
Qualifications :
To be successful in this role you need:
Bachelors degree or equivalent practical experience.
4 years of marketing experience ideally in a SaaS or technology company.
Experience in a B2G or B2B marketing role.
Strong interpersonal and communication skills with fluency in both English and French.
Experience working within the public safety market in Canada.
Experience working Social Media platforms: Twitter LinkedIn along with Salesforce and Monday
Travel required 25% of the time.
Additional Information :
Remote Opportunity!
Competitive pay
Great Work Environment
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
