Data Scientist Marketing Science
Data Scientist Marketing Science
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Analytics & Insights team has been a key contributor to driving Dominos industryleading growth. They pair strategic thought leadership with the latest analytic techniques in the fields of data science machine learning artificial intelligence and primary research. The A&I team leverages their skills to drive outstanding consumer and employee experiences to fuel future growth.
This role as a Data Scientist on the Marketing Science team will be primarily responsible for driving efficiency in our National Advertising by robust visibility and granular insights on Dominos media performance and buy. This role will be positioned to influence the evolution of Dominos marketing strategies by providing deeper insights into the drivers of Marketing Efficiency. Through data visualization statistics and collaboration you will identify and communicate areas of efficient growth throughout the marketing ecosystem. Embrace the rapidly evolving marketing landscape and be a champion for data disciplined decisionmaking. This role will work closely with an evolving landscape of Media Metrics stateoftheart Media Mix Models Media AB Testing MetaAnalysis and Geographic Testing. To be successful as a Data Scientist on the Marketing Data Science team you should have a demonstrated background of strong communication/collaboration consulting into actionable outcomes blending large datasets mathematical prowess creativity and ideally a background in Media Measurement.
RESPONSIBILITIES AND DUTIES
Marketing Science Consultant (50%)
- Development and refinement of datadriven stories insights and presentations tailored for marketing professional audiences ensuring the delivery of impactful strategic and persuasive messages.
- Create a regular flow of insights from the Media Mix Model and other media insights tools for business stakeholders
- Create data driven guidelines to direct media testing plans results interpretation and media strategy
- Create reports and visualizations to provide the business timely insights related to top level media optimizations
- Conduct regular training sessions for the Marketing team on media measurement best practices
- Develop analysis to enhance our understanding of market and marketing trends in the competitive landscape.
- Strong mix of influencing partners consulting analysis and creating institutional knowledge (ppts training)
Marketing Science Partner Metrics Analysis (50%)
- Create highlevel insights into media performance by leveraging testing results and media KPIs. Present results.
- Regularly consult with multiple marketing vendors to drive bestinclass digital marketing measurement guidelines
- Conduct adhoc data pulls and customer segmentation to provide key insights.
- Work with external marketing vendors and internal marketing team members to construct and maintain processes to ingest verify and leverage media economic pricing and competitive data datasets
- Develop explanatory models of the effects that various marketing attributes have on sales performance
- Recommend and perform custom statistical testing on highimpact media channels such as TV
- Develop and guide metaanalysis on Lift testing results to explain the levers for true optimization in Media KPIs
Location; Ann Arbor MI
Shift: Standard 40 hours a week. Hybrid Schedule: Monday and Friday Remote TuesdayThursday Inoffice
Compensation: 95k105k Based on experience
Qualifications :
- Bachelors degree in Statistics Mathematics Machine Learning Computer Science Marketing Science or related field
- 1 years of relevant professional experience
- Knowledge of statistical techniques and concepts (regression probability properties of distributions statistical tests etc.) and experience with their application.
- Knowledge of a variety of predictive modeling & machine learning techniques (timeseries classification predictive etc.) and their realworld application.
- Strong analytical mindset with the ability to synthesize complex data and research findings into actionable insights and strategic recommendations.
- Exceptional communication and presentation skills with the ability to craft compelling narratives and convey complex concepts to both technical and nontechnical audiences.
- Applied experience with statistical computer languages (R Python etc.) and Proficient in SQL
- Ability to manipulate data and draw insights from large diverse data sets.
The following are a plus but not required: Marketing Science Experience
Additional Information :
Benefits:
- Paid Holidays and Vacation
- Medical Dental & Vision benefits that start on the first day of employment
- Nocost mental health support for employees and dependents
- Childcare tuition discounts
- Nocost fitness nutrition and wellness programs
- Fertility benefits
- Adoption assistance
- 401k matching contributions
- 15% off the purchase price of stock
- Company bonus
Physical Requirements
Work is performed in an office environment and requires the ability to sit for long periods of time while working on a computer.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
