CRM Executive Brazil MFD Lisbon
CRM Executive Brazil MFD Lisbon
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Job Description
Reporting to the CRM Team Leader the CRM Executive Brazil will be responsible for executing a communications and promotions plan interests for the Brazilian brands reflective of the local culture and sports/gaming. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional eventbased activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a users journey to maximize engagement. You will put in place the communications for all stages of the customer journey: earlystage onboarding customer upsell/crosssell and lapsed customer winback.
Key responsibilities
Work closely to other team members to discuss and do monthly marketing plans for all products (Sports and Casino)
Execute communication strategies aligned with the CRM Marketing plan and to main KPIs
Execute multichannel shortterm and longterm promotions
Execute communications to maintain players activity via editorial content
Analyze campaigns results (conversion costs uplift etc) focusing on effectiveness improvements
Create and implement content in web email direct messages and other channels
Work directly with internal parties to implement the marketing plan (content designers etc)
Use multiple tools for executing the campaigns
Reports directly to local team leader
Qualifications :
Specialist skills and experience
Essential:
University degree in Business Marketing Advertising Journalism or similar
Proven experience in executing a CRM plan with automated trigger communications
Excellent knowledge of sports with a special focus on the Brazilian reality
Native Brazilian.
English proficiency at all levels
Attention to detail to ensure we are compliant abide by all data protection procedures
Organization and ability to meet tight deadlines
Excellent teamworking and communication skills
Analytical skills being able to manipulate and interpretate data.
Excel skills
Desired:
12 years of experience in similar roles
Competencies / behaviours
Desired:
Agile Thinker
Influential
Resultsdriven
SelfAware
Additional Information :
Diversity and equal opportunities:
As a global employer Entain is committed to providing a safe fun and inclusive culture where our people feel like they truly belong. We are a multicultural business that values celebrates and respects individual differences so whatever your sexuality gender gender identity ability age race religion or belief you will have a voice here and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference all for the good of entertainment.
At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
