Position: Marketing Manager
Working Hours: Monday to Friday To be Determined
Salary Range: $
Duties and Responsibilities: - Develop strategies and tactics to drive quality traffic
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation content curation payperclick campaigns event management publicity social media lead generation campaigns copywriting performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players agencies and vendors
- Create marketing material from website banners to brochures and case studies
- Measure and report on the performance of marketing campaigns gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Qualifications - Has at least 3 years of relevant experience
- Has a solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends Wix)
- Proven experience in identifying target audiences and creatively devising and leading
- BSC/MSC degree in Marketing or a related eld
- Demonstrable experience in marketing together with the potential and attitude required to learn crosschannel marketing campaigns that engage educate and motivate
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate comfortable working with numbers making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Uptodate with the latest trends and best practices in online marketing and measurement