Director of Engagement Marketing
Director of Engagement Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a seasoned and strategic Director of Engagement Marketing to lead our efforts in driving user retention and frequent interactions within our app. We are looking for someone with a proven track record in leading teams and delivering results.
The Right Candidate:
- Possesses an unwavering commitment to data analytics consistently leveraging quantitative insights to inform and refine marketing strategies.
- Has extensive experience in developing and executing omnichannel strategies that drive users back into the app. This includes leveraging multiple touchpointspush notifications email campaigns inapp messaging and social mediato create a cohesive and personalized user experience.
- Has expertise in crafting marketing strategies that effectively integrate the app into the users daily or weekly lives fostering longterm user retention and loyalty.
Key Responsibilities:
- Engagement Strategy: Develop and execute a holistic engagement marketing strategy that drives platform usage retention and member reactivation.
- Personalization & Segmentation: Leverage data and behavioral insights to create personalized experiences that resonate with different customer segments.
- Lifecycle Campaigns: Own the endtoend lifecycle marketing strategy including onboarding activation engagement and reengagement campaigns.
- Seasonal & Thematic Campaigns: Deliver highimpact seasonal and thematic campaigns that align with key crafting moments trends and feature launches.
- OmniChannel Execution: Lead wholistic engagement campaigns across push notifications email inapp messaging social media and other digital marketing channels.
- CrossFunctional Collaboration: Work closely with Product Technology Paid and Organic Marketing Creative and Analytics teams to align messaging optimize content and enhance user experience.
- Team Management: Lead mentor and inspire an awesome team of marketing professionals fostering a collaborative environment that encourages innovation and excellence.
- Analytics & Performance Measurement: Set KPIs and track performance across engagement channels using A/B testing and datadriven insights to optimize impact.
- Technology & Tools: Work closely with the Marketing Technology team to enhance our engagement marketing tools CRM platforms and automation workflows to enhance efficiency and scalability.
- Budget Management: Manage the engagement marketing budget ensuring efficient allocation of resources to maximize ROI.
Qualifications :
- 8 years of experience in lifecycle retention or engagement marketing preferably in a subscription or digital product environment.
- Strong leadership and team management experience with a collaborative and resultsdriven approach.
- Education: Bachelors degree in Marketing Business Administration or a related field; MBA or advanced degree preferred.
- Proven track record of designing and executing omnichannel marketing campaigns that drive engagement and retention.
- Strong analytical mindset with the ability to interpret data identify trends and optimize campaigns based on insights. Results vs activity obsessed.
- Handson experience with marketing automation A/B testing CRM and engagement tools (Braze expertise is highly desired).
- Exceptional project management skills with the ability to handle multiple priorities and deadlines.
- Ability to thrive in a fastpaced dynamic environment managing multiple projects simultaneously.
- A passion for creativity crafting and communitybuilding is a plus!
Additional Information :
What to Do Next:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!
At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
