Digital and Social Specialist
Digital and Social Specialist
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Job Description
The Digital & Social Specialist is responsible for overseeing The Kits social platforms including conceptualizing and creating posts and videos. They are also responsible for the workflow management of the newsletter and building optimized digital posts in the CMS. Reporting into The Kits operations director with a dotted line to editorial they are responsible for:
DEVELOPMENT AND STRATEGY:
- Revamping and revising the social strategy for The Kit in conjunction with the wider team;
- Building content calendars and posting schedules shared crossfunctionally based on optimal posting times;
- Liaising with the art team on assets required for specific builds;
- Scheduling Collab posts and determining guardrails for strong performance;
- Launching new platforms based on market needs;
- Watching and navigating trends building agile concepts and themes for socialfirst initiatives.
FILMING & EDITING:
- Shooting social content for videocentric approach;
- Attending events openings partnerships and photoshoots building content strategy to serve crossfunctional needs;
- Posting videos in timely manner to ensure on the pulse of trends.
OPTIMIZATION AND MANAGEMENT:
- Uploading articles onto thekit.ca including adding SHOP NOW buttons affiliate links internal referrals etc.;
- SEO article optimization leveraging trending keywords etc.;
- Auditing and updating evergreen articles for link replacement new imagery etc.;
- Managing deployment timings and liaising with the Collab team for pacing concerns;
- Understanding website health analytics including CWV ad viewability etc.
DEPLOYMENT:
- Building and developing The Kit Daily newsletter in WhatCounts;
- Writing subject lines for optimal open rates and headlines for CTRs;
- Managing shopping spotlight features in conjunction with the Collab team;
- Understanding trending newsletter market needs for product adjustment;
- Setting eblast timing for optimal collab traction that also supports reader needs.
Qualifications :
All candidates must be passionate about lifestyle media. He/she/they must believe in a digitalfirst philosophy equally balancing creativity and analytics. They must be agile punctual diligent and thoughtfulready for quick thinking quick learning and quick action. A positive attitude is a must along with excellent written and verbal communication skills. Qualifications include:
- Intern coordinator or assistant editor experience in media or at an agency;
- Brand experience in social media creation and management on Pinterest YouTube TikTok Meta;
- Proven digital experience and managing a website;
- Intermediate knowledge of the Adobe Suite;
- Intermediate knowledge of WordPress;
- Knowledge of WhatCounts is a plus.
Full time position with benefits
We appreciate the interest of all applicants; however only those individuals selected for next steps will be contacted.
Additional Information :
AODA
We are committed to providing an inclusive and barrierfree recruitment process ensuring equal access to employment opportunities for candidates including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process please notify the hiring manager upon scheduling the interview of your requirements.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
