Marketing Manager

We are looking for a dynamic and experienced Marketing Manager who thrives in a fastpaced environment and brings expertise across multiple marketing disciplines. Working closely with the Director of Marketing and the Regional Digital Marketing Team you will collaborate on developing and executing digital campaigns analyze performance metrics and optimize the brands online presence to drive engagement. If youre a creative storyteller digital marketing expert and strategic thinker who can balance brand positioning with revenuedriving campaigns this is your chance to make an impact. 

What is in it for you:

• Subsidized staff accommodation provided onsite for full time status
• Competitive extended benefits package including medical vision and dental for full time permanent status
• Employee Travel Program
• Comprehensive Wellness Platform
• Discounts on food & beverage/spa/golf
• Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5000 properties with Accor

What Youll Be Doing:

Reporting to the Director of Marketing responsibilities and essential job functions include but are not limited to the following:

 Brand Digital & Content Strategy 

• Lead content creation that brings our transformation to lifecurating compelling storytelling across all digital platforms and social media 
• Develop and execute multichannel campaigns that showcase our renovated spaces immersive guest experiences and luxury positioning 
• Manage our digital presence including website optimization OTAs Google My Business and SEO strategies to maximize direct bookings 
• Collaborate with creative agencies photographers and videographers to maintain a highquality brand aesthetic

Social Media & Engagement 

• Manage and grow our social media channels (Instagram Facebook LinkedIn X TikTok) with a focus on engagement brand storytelling and influencer partnerships 
• Develop and execute social media activations and campaigns that align with repositioning milestones and hotel events and activations 
• Track and report on social media KPIs engagement and campaign performance adjusting strategies based on insights

RevenueDriving Digital Marketing & Creative Assets 

• Implement and manage paid digital marketing campaigns (social ads display and search ads) in collaboration with revenue management and Regional Marketing
• Build and optimize our hotels brand website microsite and OTA listings to enhance visibility and bookings 
• Design create and produce visual assets within Fairmont brand guidelines for digital and print materials including brochures eblasts event promotions and property signage 
• Oversee email marketing strategy to drive direct bookings and guest engagement 

Public Relations Support Partnerships & Event Marketing 

• Work across departments to promote activations ancillary revenuedriving campaigns and event activations 
• Collaborate with PR Manager on influencer stays and pressrelated events ensuring the best storytelling opportunities are captured and shared across channels Support crossdepartment promotions to drive incremental revenue
• Actively participates in committees that support Employee Engagement across the resort 
• Other duties as assigned

Qualifications :

Your experience and skills include:

• 35 years of marketing experience preferably in luxury hospitality travel or lifestyle brands 
• Bachelors degree in Marketing Communications Business or a related field or a combination of education and experience
• Strong brand storytelling skills with experience managing digital content and social media 
• Advanced knowledge of Content Management Systems Adobe Creative Suite (Photoshop InDesign Illustrator Canva) WordPress and Microsoft 365 
• Handson experience with marketing analytics tools (GA4 certification is a plus) 
• Excellent copywriting skills for social media website content and marketing materials 
• Experience managing PR influencer partnerships and media outreach an asset
• A selfstarter who thrives in a fastpaced projectdriven environment with shifting priorities 
• Ability to manage multiple projects meet deadlines and collaborate crossfunctionally 
• Experience in graphic design photography and video editing
• Flexibility to work weekends and evenings to support activations as required
• Willingness to relocate to Jasper Alberta (or Jasperbased) 

Your team and working environment:

• Fastpaced upscale luxury hotel
• Close proximity to Marmot Basin Ski Resorts in winter and worldrenowned hiking trails in summer
• Hospitality employees worldwide making this a great place to develop lifelong connections   

Additional Information :

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

APPLY TODAY: You can find out more about life working at Fairmont Jasper Park Lodge  Jasper Park Lodge Fairmont Mountain Meetings (fairmontmtnjobs.com)

Why work for Accor We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities. 

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality.
Discover the life that awaits you at Accor visit Do what you love care for the world dare to challenge the status quo! #BELIMITLESS