Head of Digital Marketing
Head of Digital Marketing
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Job Description
Head of Digital Marketing
Hybrid: Remote/London
Salary range: 90000 basic options
Reporting to: Director of Marketing
About us
Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer alongside viral games developer Naio Tsarouchis and we exist to show theres a better way to build businesses to build a better future proving that caring for people builds brand which builds long term and exponential profit returns.
The Duel Brand Advocacy Platform allows enterprise brands to do just that scaling how they manage their relationships with thousands of advocates customers creators and brand ambassadors. Were proud today that brands such as Abercrombie & Fitch Charlotte Tilbury Spanx Victorias Secret and Elemis (to name a few but not to name some household names that we cant talk about yet) are doing just that. The Duel team comprises psychologists brand experts and community builders combining cutting edge brand expertise with seasoned SaaS experience.
The Role
At Duel we dont just build we build once and scale everywhere. Whether its a relationship a piece of content an idea or a framework we create with purpose to maximise impact.
Were looking for a Head of Digital Marketing to join our growing team and lead us in evolving our digital strategy. Reporting to and working closely with the Director of Marketing youll own how and shape how we engage brands advocates and our own team as we expand into the US market.
We need an experienced digital marketer leader and handson contributor someone who can strategise execute and optimise in equal measure. Our digital assets and capabilities including our website marketing automation and lead nurturing are critical to our next stage of growth. This role is about ownership and autonomy. Youll have the opportunity to mature our digital presence ensuring everything we create is scalable repeatable and driving meaningful impact. If youre ready to take on this challenge wed love to hear from you.
Were looking for someone who will
Take full ownership of Duels digital marketing strategy ensuring it fuels the companys growth objectives.
Proactively leverage digital channels to amplify Brand Advocacy elevate Duels presence among our ICP accelerate demand generation and funnel velocity and unlock deeper customer engagement upsell and crosssell opportunities.
Define clear goals and KPIs for digital initiatives and ensure alignment with broader marketing and business objectives.
Transform Duels website into a core growth marketing asset ensuring it educates and inspires our audiences. Communicating Duels brand & reinforcing our value proposition.
Develop and execute email marketing campaigns to nurture leads engage customers and drive retention.
Partner with the ABM team to identify and activate digital programs to engage and nurture ABM accounts.
Partner with brand success teams to leverage digital channels to engage with existing customers promote new features and build loyalty.
Oversee the planning execution and delivery of all digital marketing programs and campaigns.
Oversee the use of marketing technology (e.g. HubSpot ABM tools Google Analytics) for email automation and website tracking.
Grow lead and scale a highperforming digital marketing function that continuously evolves with Duels growth trajectory.
Wed love to hear from you if
You have 6 years of Digital Marketing experience we want to hear from all industries and sectors
You enjoy developing and scaling a fullfunnel demand generation strategy intrinsically aligned with sales cycles and ICP engagement leveraging ABM inbound and outbound digital channels.
You naturally enjoy being challenged and working outside of your comfortzone; problem solving and working cross functionally with Marketing Sales and Product teams to build nurture programs aligning with B2B SaaS buying journeys and multitouch engagement strategies.
You are experienced at producing and optimising websites to be highconverting leadgeneration hubs personalising content by visitor type and ICP segment.
You bring your own MarTech AIdriven insights and automation tools to scale campaigns efficiently (HubSpot Google Analytics 6sense Demandbase Marketo).
Inperson and remote working balance ...
We have a small HQ in London (Holborn) and a growing team of people on the ground in our NYC office as well.
Although our approach to hybrid working is flexible (we dont mandate specific days in office) priority for this role will be given to candidates based in/near London and who are keen to spend some days each month in a shared space partnering with the Director of Marketing and the wider marketing team on shared projects.
Why Duel
We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed flexible and fun environment were a team that is driven to making Duel a success while enjoying what we do and who we do it with.
We also offer agrowing benefits package including;
Flexible working hours if you need to fit around childcare or need to work around your life we understand.
Around 32 days of Annual Leave (28 excluding bank holidays and an extended break between Christmas and New Year when we close the office).
Ongoing training where required.
Options scheme for all fulltime employees its important to us that everybody owns a part of the company and shares in the benefits of what we build.
Company MacBook to work from
350 WFH SetUp
Headspace Contributions
Personal Development budget and support
2 additional days leave for volunteering
Employment Type
Full Time
