Product Manager Customer Data Platforms

Are you an experienced Product Manager with a passion for delivering outstanding business results Do you have what it takes to lead the development improvement and scalability of modern MarTech solutions If your answer is yes then we have an exciting opportunity for you! 

We are seeking a highly skilled and experienced Product Manager to join the Audience Data Platforms product team and lead the continuous development and management of our Customer Data Platform (CDP) solution and audience targeting and segmentation capabilities. Your teams mission is to provide modern and relevant audience creation and targeting capabilities to empower business users and regional marketing colleagues and their activation agencies. Your teams goals are to build implement and enable the right tools automate business processes decrease time to value and contribute to driving sales and profitability with media and customer experience optimization in mind. 

The Audience Data Platforms product team is part of the Marketing Business Components area a global technology team driving core MarTech capabilities for the business. We are on a mission to transform and scale our marketing technology stack dedicated to delivering exceptional value to our customers through innovative marketing solutions.  

The Marketing Business Components area is part of the Consumer & Sales Unit a global crossfunctional and customercentric function within the H&M Business Tech organization with focus to deliver platforms and systems that enable an outstanding customer experience. 

Responsibilities

As a Product Manager you will lead the development and execution of our CDP solution globally ensuring seamless integration with the rest of the marketing technology stack and our data mesh/data products. You will be responsible for driving the product vision strategy and roadmap focusing on enhancing the audience targeting and segmentation capabilities to deliver personalized customer experiences across email site app & paid media channels ensuring that the product meets enduser needs and brings value to the business. 

You will leverage your subject matter expertise in the business technical and data areas closely collaborate with other product managers business experts data engineers data analysts solution and application experts as well as the wider business and tech stakeholders. 

You will contribute to the ideation analysis and business case creation to improve and scale our audience management and activation solutions implement new use cases including the automation of target segment creation enabling crosschannel activation omniexperience personalization and crosschannel orchestration. Simply put you and your team are the key to enabling the right audience at the right time with the right message on the right channel! 

Your key responsibilities will include: 

• Product Leadership: Lead and manage a crossfunctional team to develop implement and oversee tech solutions and capabilities on a global scale. Define align and communicate product vision strategy and roadmap with our brand direction and business needs.  
• Customer Value Creation: Develop and implement solutions to create exceptional value for our customers and business users through effective adoption of CDP capabilities and audience driven marketing activation strategies. 
• Stakeholder and Partner Collaboration: Work closely with internal teams and external vendors to ensure alignment with business goals and desired outcomes understand strategic priorities that address critical business challenges.   
• Business Case Development: Create hypothesisdriven business cases to outline the expected value from product improvements and secure necessary funding. Manage project risks and issues effectively to ensure successful product delivery. Oversee the timely delivery of new features and products ensuring resources are allocated appropriately to support business needs. 
• Operational Stability and Security: Ensure stable operations by implementing appropriate resource monitoring and incident management processes. Define implement and track security and performance metrics to ensure continual optimization and secure performance. 
• Value Management: Maintain the financial health and outcomes of technical solutions by optimizing cost efficiency and ensuring sustained financial viability with a strong focus on commercial outcomes and value realization. 

Qualifications :

As aProduct Manager youshould have theability tounderstand andanalyze information and determine the best course of action resulting in business value & enduser satisfaction. Youtake responsibility work proactively and continuously measure and improve activities in a fastpaced dynamic and technical and data driven environment. You have great skills in influencing others within the organization and you can effectively communicate your ideas both within the team and with different stakeholder groupsandprioritize what needs to be done based on business requirementsandpotential impact.You are truly a doer willing to get handson solving any problems needed to help the product moveforward.

In addition to this were looking for someone who has: 

• Proven experience (5 years) within the area of marketing and advertising tech solutions related to CDP CRM audience management and channel activation. 
• Strong understanding of CDP architecture and functionalities with experience in solution integration knowledge of data ingestion data processing and data activation needs. 
• Experience with audience segmentation and targeting capabilities and understanding of marketing analytics and marketing automation tools and platforms. 
• Experience with Agile and Scrum methodologies and ability to manage project timelines resources and deliverables with handson experience in agile ways of working and tools (Jira Confluence etc.). 
• Experience with GCP services including BigQuery Cloud Storage Dataflows and general knowledge of GCPs data processing and analytics capabilities security and compliance features. 
• Knowledge of customer data transformation and ETL tools processes and best practices to design and implement data pipelines. 
• Strong understanding of global data protection and privacy acts such as GDPR CCPA etc. 
• Experience working with external suppliers and solution providers. 
• Strong understanding of user behaviors customer journey and enduser feedback. 
• Full ownership of the product lifecycle with strong experience in digital product development goal setting and performance measurement frameworks (OKRs and KPIs) 
• Strong communication and coordination skills identify responsibilities and engage stakeholder community to share best practices. 

Additional Information :

This position is based in Stockholm starting as soon as possible. 
Apply by sending in your CV in English. 

Diversity Inclusion and Innovation  

At H&M Group were deeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race gender gender identity sexual orientation ethnicity religion national origin disability or age.  
 
Our commitment to an inclusive workplace drives our dynamic and forwardthinking culture. Regardless of your background origin or preferences your application is warmly welcomed. We value diverse perspectives and skills and every applicant contributes to our vibrant creative community. Join us and be part of the future were building.  

Our Offer  

At H&M Group youre not just joining a team youre joining a valuedriven culture and an expansive tech network. Enjoy perks like staff discount cards flexible work arrangements wellness benefits parental support and more. Here youre encouraged to be yourself experiment and chart your own growth path. As you flourish so do we with opportunities to create tangible impacts and shape the future.  

Remote Work :

No

Employment Type :

Fulltime