Business Intelligence Analyst HYBRID
Business Intelligence Analyst HYBRID
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Salary Not Disclosed
1 Vacancy
Job Description
***Candidates will ideally have a media domain background***
Work Location: HYBRID Los Angeles CA
Job Description:
The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data to clear actionable insights and recommendations utilizing both media mix modeling and media attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend.
The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills an inquisitive nature attention to detail and a love of media with previous experience or coursework in marketing efficiency and measurement.
Responsibilities
Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model cross platform analyses and experimentation outputs
Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
Create and maintain reporting and dashboards for internal marketing teams and external agency
Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
Improve and strengthen marketing data pipelines with data engineering teams
Support ad hoc analysis to provide deeper and more granular insights on media performance
Additional other duties and responsibilities as assigned
Qualifications:
BA/BS. 2 years experience in digital marketing and analytics web analytics online media industry.
Proficient in SQL with a thorough understanding of data and systems infrastructures; experience extracting data from databases using SQL
Experience or coursework in media measurement including web native app video measurement technology and standards
Proficient with analytical tools and languages supporting data analysis reporting and visualization Excel Microsoft Office Google Collaborative Apps (Docs Sheets Slides) Tableau R Python
Strong detailorientation with a penchant for data accuracy and good grammar
You might also have:
Strong mathematics statistics background
Strong solutionsoriented and critical thinking mindset
Experience using Google Cloud Platform (BigQuery)
Experience translating requirements into actionable instructions and documentation
Experience in working independently to meet deliverables with some oversight
Experience using project management tools like those from Atlassian (JIRA Confluence)
Required Skills : Business Intelligence
Basic Qualification :
Additional Skills :
Background Check : No
Drug Screen : No
Employment Type
Full Time
