Business Intelligence Analyst
Business Intelligence Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Position: Business Intelligence Analyst
Location: Los Angeles CA (Onsite Hybrid)
Job Description
- The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data to clear actionable insights and recommendations utilizing both media mix modeling and media attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend.
- The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills an inquisitive nature attention to detail and a love of media with previous experience or coursework in marketing efficiency and measurement.
Responsibilities
- Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model cross platform analyses and experimentation outputs
- Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
- Create and maintain reporting and dashboards for internal marketing teams and external agency
- Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
- Improve and strengthen marketing data pipelines with data engineering teams
- Support ad hoc analysis to provide deeper and more granular insights on media performance
- Additional other duties and responsibilities as assigned
Qualifications
- BA/BS. 2 years experience in digital marketing and analytics web analytics online media industry.
- Proficient in SQL with a thorough understanding of data and systems infrastructures; experience extracting data from databases using SQL
- Experience or coursework in media measurement including web native app video measurement technology and standards
- Proficient with analytical tools and languages supporting data analysis reporting and visualization Excel Microsoft Office Google Collaborative Apps (Docs Sheets Slides) Tableau R Python
- Strong detailorientation with a penchant for data accuracy and good grammar
You might also have
- Strong mathematics statistics background
- Strong solutionsoriented and critical thinking mindset
- Experience using Google Cloud Platform (BigQuery)
- Experience translating requirements into actionable instructions and documentation
- Experience in working independently to meet deliverables with some oversight
- Experience using project management tools like those from Atlassian (JIRA Confluence)
Employment Type
Full Time
