Digital Planner Paid Media

The Digital Planner will be responsible for the daytoday planning execution and optimisation of performance marketing initiatives primarily across paid social channels aligned with the businesss customer acquisition strategy.

As part of the inhouse media buying team this role will translate strategic objectives into actionable plans ensuring the effective implementation of paid media campaigns. The Digital Planner will take a handson approach to campaign execution alongside a Performance Media Executive actively managing performance optimisations and reporting to drive growth and efficiency.

Working closely with crossfunctional teams this role will collaborate with team members managing paid search programmatic and organic media to incorporate their insights into plans for performance paid social ensuring broader alignment across marketing functions.

The ideal candidate will be a passionate and resultsdriven digital marketer with a deep understanding of performance marketing a strong analytical mindset and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus as it will help inform campaign strategies and optimisations.

Key Responsibilities

Campaign Strategy & Execution

• Work closely with the Senior Digital Manager to plan execute and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures targeting and creative executions align with business priorities.
• Liaise with the teams Executive to oversee campaign setups troubleshooting and performance management.

Performance Optimisation & Reporting

• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR CVR CPA and ROAS.
• Work with the Senior Digital Manager to own and evolve the teams test & learn agenda ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the teams reporting.
• Maintain strong account hygiene ensuring campaigns are structured for longterm efficiency and scalability.
• Use inhouse analytics tools to track performance trends derive actionable insights and report on campaign effectiveness. Additionally the role has an expanded remit in collaboration with Brand Marketing for the planning and execution of quarterly digital ATL campaigns offering the opportunity to oversee and execute fullfunnel complementary campaigns.

Budget & Financial Management

• Manage campaign budgets effectively ensuring optimal allocation of resources to maximise ROI.
• Provide financial reporting including budget tracking reconciliation and purchase order management.
• Make datadriven recommendations for budget reallocation based on performance trends and business priorities.

Collaboration & Stakeholder Management

• Work closely with internal teamsincluding Creative Content Analytics and Productto align campaign strategies with wider business goals.
• Foster strong relationships with external partners agencies and media vendors.
• Stay up to date with industry trends competitive landscape and emerging opportunities in the performance marketing space.

Qualifications :

Basic Requirements

• Bachelors degree in marketing advertising business or a related field.
• Minimum 3 years of experience in performance marketing digital marketing or a similar role preferably within Media & Entertainment SVOD or related industries.
• Understanding and handson experience planning and executing across paid media channels inclusive of Meta TikTok Reddit and Snapchat. Knowledge of the role of channels such as Google Ads Google Marketing Platform and Apple Search is a plus.
• Proven experience working within CPAdriven performance marketing environments.
• Strong analytical skills with proficiency in Adobe Analytics Google Data Studio or similar analytics platforms.
• Knowledge of attribution models and ability to assess media performance within a broader marketing mix.
• Experience with A/B testing methodologies and conversion rate optimisation (CRO) techniques.
• Budget management expertise including financial reporting purchase order processes and reconciliation.
• Excellent communication and presentation skills with the ability to translate complex data into clear insights and strategic recommendations.
• Highly organised detailoriented and able to manage multiple projects in a fastpaced environment.
• Selfmotivated proactive and able to work independently as well as within a team.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Relevant certifications (e.g. Meta Blueprint Google Ads Analytics) are desirable.

Desired Characteristics

• Eligible to work in the UK.
• Fluent in written and spoken English.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Additional Information :

As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .